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Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to [...]

Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace [...]

Many small business owners offer great products or services online. However, they understand that if their digital marketing was more efficient, they would boost sales and cut expenses. This is [...]

Customer onboarding is the key to success for any business. No matter the industry, when your business provides a positive experience from day one, it sets your team apart from the competition. [...]

When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video [...]

In today’s digital age, online content has become the staple of any brand that wants to create relevance and recall on a virtual platform. And amongst all forms of content, video has become [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b [...]

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the [...]