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A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher [...]

Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading [...]

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked [...]

Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different [...]

Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help [...]

Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue [...]

Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific [...]

Do you know what personalized marketing is? You’ve probably seen it before but the fact that most organizations don’t use it to its full capacity makes it extremely important to [...]

If you stand out as a motion grapher and graphic designer, we want to collaborate with you. This is your opportunity to earn some extra cash as a motion grapher, get trained as a personalized [...]

Established in 1972, HITEC is the world’s largest hospitality technology exposition and conference. The events bring together the brightest minds and hottest technology for an unparalleled expo, [...]

Hotel marketing has become a battle or even a war for relevancy, with guest engagement at its heart. This relevancy starts from the inside and expands to groups, then segments then individuals, [...]

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s [...]

Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing [...]

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]