Reaction | The Pirsonal Blog

If you are running a hotel, or are part of the senior management team, a thorny issue you will be regularly dealing with is optimal hotel pricing — how much should you be charging your guests? [...]

Customers are more likely to respond to your marketing message when it is able to address them directly. This means that a personalized message can be your key to successful digital marketing [...]

Harvard Business Review calls it the Era of Consent, brought on by General Data Protection Regulation (GDPR) that gives greater control to EU citizens on how their personal information gets [...]

There’s no doubt that one of the most useful tools in the marketer’s toolkit these days is personalization. It has a unique power to cut through the clutter of the crowded online landscape and [...]

Diversity. The universe out there is a grand mashup of people with unique wants and needs. This opens up a world of possibilities for marketers, but it also makes engaging with such a diverse [...]

As a presenter, your goal is to create an event that effectively engages your attendees and ultimately has an impact in their lives. In our competitive market today, it means taking a creative [...]

The success of any business event and event marketing— whether it is a mega-expo held at a convention center or a small gathering with your most important vendors and customers — is largely [...]

In the crowded travel space, direct bookings are an increasingly important driver of revenue. The challenge is to put in place a marketing ecosystem for your organization which stands out amongst [...]

The concept of marketing automation is not entirely new, but while it is continuously being used, there are new innovations that make it more advanced and effective in retaining customers. Video [...]

Written content may be great, but if you want to gain more leads and improve your sales, consider making high-quality custom videos to add to your marketing strategy. Personalized video marketing [...]