Reaction | The Pirsonal Blog

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

Learning how to create warm marketing messages in times of crisis will be an organization-saver. Communicating well in times of uncertainty is one of the things that your customers will [...]

Covid-19 is destroying thousands of lives worldwide. In addition to the health impact, we are talking about an emotional, psychological and financial crisis for millions of people. Not fun. In [...]

Knowing how to communicate with customers in times of crisis can be really difficult. At least for some of us. However, there are some key strategies that you should consider to do it [...]

A personalized marketing campaign is a game-changer for a number of reasons. Personalized marketing delivers customized content to recipients, powered by customer data, its analysis, and the use [...]

Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I [...]

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher [...]

Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading [...]

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked [...]

Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different [...]

Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help [...]

Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue [...]

Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific [...]

Do you know what personalized marketing is? You’ve probably seen it before but the fact that most organizations don’t use it to its full capacity makes it extremely important to [...]

If you stand out as a motion grapher and graphic designer, we want to collaborate with you. This is your opportunity to earn some extra cash as a motion grapher, get trained as a personalized [...]