Personalized Video Marketing Software

A personalized video is a video that is created specifically for an individual viewer, like a lead or a customer. It can be automatically tailored to include the viewer’s name, company logo, favorite things, or anything else that would make the video more personal.

This personal touchpoint with video helps brands deliver a superior customer experience. With Pirsonal’s video personalization software, you can make personalized videos automatically. Pirsonal specializes in helping busy marketing teams, agencies and developer succeed with video personalization programs.

Through a joint approach between simpler, flexible, and scalable software and responsive Professional Services, we help first-timers to successfully launch video personalization campaigns that help their saturated audience take action.

Personalized video marketing is similar to other popular forms of personalization strategies in marketing, like sending personalized emails. But, with personalized video marketing, the output the prospect, lead or customer sees is a data-driven video.

This video has dynamic placeholders, which makes it highly relevant and more effective. With the Pirsonal platform, you can automatically make personalized videos for customers and leads using data from a CRM, marketing tool, or database.

Three personalized video marketing examples:

1. Customers can see a tailored video that explains their invoices in a more engaging way calling them by their name and showing their own details through text, images, video clips, and more. As a result, customer churn decreases, at a time that the experience improves dramatically.
2. Online marketers can use automated personalized videos to accelerate sales by improving lead engagement. For instance, when leads submit a lead magnet, a personalized video can be made for them.
3. Brand and event marketers can increase campaign effectiveness when they personalize videos to invite an audience to attend an event. With in-video call-to-action buttons and personalized content, they accelerate event registration.

Yes. Making personalized videos at scale is possible with a specialized personalized video maker like Pirsonal that makes the videos automatically, no matter the volume.

First, create personalized videos in bulk or on the fly as part of a marketing automation workflow with specialized personalization software like Pirsonal.

Then, there are mainly three ways to send personalized videos by email depending on your KPIs and conversion goals. Keep in mind that you can connect Pirsonal to virtually any email marketing tool.

#1 Adding a unique link to the email. Similar to the common “First Name” personalization tag used in one-to-one email marketing, you can also use a custom tag for the personalized video URL. Many email marketing tools like Mailchimp, HubSpot, and Salesforce support this.

All you’ll need to do is to upload a CSV with the email addresses and personalized video URLs to your preferred email marketing tool. You can also connect Pirsonal to most marketing tools through integrations and webhooks.

This is the most common option. It’s highly recommended for two reasons.

First, conversion rates are higher when viewers focus their attention on a landing page, which you can automatically create and personalize with Pirsonal Pages. Second, with Pirsonal’s interactive video player, you access easy-to-understand video analytics to track success and send remarketing campaigns to contacts that haven’t seen the video.

#2 Playing the video in the email. Thanks to HTML, some email clients support in-email video or show a playback animated GIF when the video can’t be played in the email.

Sometimes you can personalize the video thumbnail or personalize the text in the HTML as well. We prefer the latter because the contact will always see the HTML text, while an image requires an extra click to show the images in the email client.

We only recommend this option for branding video campaigns, when the contact doesn’t have to take any specific action.

All you need to play videos in email is a simple HTML code, as well as the video links provided by the personalization software, and the image link.

#3 Sending videos as an attachment. We don’t recommend this option because these types of emails are seen as SPAM, you can’t track video analytics, and the emails get bigger.

However, since Pirsonal’s video maker creates individual video files, you can easily access the raw URLs and attach the videos to your email messages.

With Pirsonal, you can choose what works best for you. Also, Pirsonal supports webhooks, built-in integrations with marketing tools, and an API, so you can easily accommodate what works best for you.

One more big plus. We’ll share our recommendations and steps based on your requirements and goals to help you succeed.

Yes. With Pirsonal’s personalized video API you can easily create and manage real downloadable personalized video messages, dynamic video landing pages, and interactive videos at scale with one simple API method.

Pirsonal’s API documentation offers code samples in PHP, NodeJS, Java, Python, and Ruby. This helps most developers create custom video integrations in less than a week.

Most developers use the following API methods to make personalized videos at scale:

• Template_Video_New: Creates personalized videos from a template, dynamic video landing pages, and interactive videos with personalized calls-to-action.
• Video_Get: Helps you securely retrieve video data.

Since Pirsonal supports secure webhooks, you can easily notify a third-party application in real-time when a personalized video message is ready.

Also, through Pirsonal Script, users can create programmable video templates.

Pirsonal is one of the best personalized video software and platforms on the market! There are some competitors like Idomoo, Vidyard, Hippo Video, and Rocketium. However, most of them aren’t as simple, flexible, scalable, and easy to integrate as Pirsonal’s cost-effective SaaS.

Based on customers’ reviews, most Pirsonal’s customers value the responsive customer support and Professional Services Pirsonal offers. They also value that they have the option to fully access and manage the personalization software, even when they have no experience with automatic video creation.

All this is especially important for brands with little time to launch tailored video campaigns and those with no experience. It allows them to speed up the process and reduce execution costs.

Pirsonal’s all-in-one video personalization software and specialized services are, then, a good fit for busy marketing teams, agencies and developers that need to improve the customer experience and engagement with personalized video campaigns for customers, dynamic video landing pages, and interactive videos.

Pirsonal simplifies video personalization with tools anyone in your team can use, like a drag-and-drop free video template editor.

On top of that, Pirsonal renders real downloadable personalized videos and also HTML5 dynamic videos, which gives organizations better and cost-effective ways to engage with leads and customers with video across the customer journey.

Yes. Pirsonal’s Enterprise personalized video solution offers the following options:

• Custom volumes.
• Custom video render speed.
• Custom security and compliance setup.
• Custom datacenter region (USA, Europe, and more).
• Custom databases management.
• Custom dedicated render servers.
• Custom video and assets hosting configuration.

To learn more about Pirsonal’s Enterprise solutions, please contact us now. A personalized video solution expert will evaluate your needs and provide the information you need.

Yes. There are alternatives in the market to Pirsonal like Idomoo, Hyperise, Impossible Software, or Vidyard.

Most personalized video companies either only take enterprise clients with HUGE volumes, aren’t robust enough to meet your IT requirements, don’t offer self-service tools, or don’t offer the expert help most marketers and agencies need to succeed when launching a personalized video project or campaign for the first time.

According to our clients, Pirsonal is more flexible, scalable, and robust—no matter the size of your audience. With Pirsonal’s all-in-one scalable video creation software and responsive service, you boost customer engagement with personalized interactive videos and speed up video creation with automatic video editing—with all the help your team needs to succeed.