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Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

How to Create a Spotify Wrapped-Style Campaign Customers or Members Actually Share

Uncategorized / By

Every year, Spotify Wrapped reminds people of something important: Data becomes more powerful when it feels personal. People do not share Spotify Wrapped because it is a dashboard. They share it because it turns their own behavior into a story. It feels specific. It feels recognizable. It says something about them. That is why more

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How to Send Personalized Videos Through WhatsApp: Attachments, Links, and Landing Pages

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Many teams start with a simple question: Can we send personalized videos through WhatsApp? The short answer is yes. You can send personalized videos through WhatsApp in a few different ways: as a video attachment, as a personalized video link, or as a branded landing page that includes the video, supporting message, CTA, and analytics.

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How to Simplify Complex B2B Marketing Messages and Drive Engagement

Marketing, Podcast / By

In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no longer land. Buyers today are digital-first, and internal teams expect more from marketing than surface-level branding. For many marketing leaders, the pressure isn’t just to “do more.” It’s to

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Why Your 2026 Customers Quietly Drifted Away (And How Personalized Video Can Win Them Back in 2026)

Marketing / By

Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday consumers, the pattern was the same: customer engagement declined even as marketing output increased. 2026 has followed a similar pattern. Teams are sending more emails, publishing more content, automating more

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Why Complex B2B Messaging Fails — And How to Fix It

Marketing / By

Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, logistics, professional services, technical fields, etc.) where what you offer is sophisticated and often “behind the scenes”. You’re not looking for Marketing 101 tips. You

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How Personalized Video Drives Customer Loyalty: The Loyalty Equation

Marketing / By

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the moment someone else “gets them” better The uncomfortable truth? Most customers don’t churn because they’re disloyal. They churn when your brand stops being personal. Personalization—especially with data-driven, personalized

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How Vodafone Foundation’s DigiCraft Turned App Data into Personalized Year-in-Review Videos

Marketing / By

Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An emotionally resonant, multi-year campaign that made every child feel like the hero of their own story—and boosted long-term user engagement. Personalized Video Campaign Overview Element Description Brand Fundación

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The New Language of Loyalty: Why Year-in-Review Videos Are Becoming a Strategic CMO Priority

Marketing / By

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2026, something has shifted. Customers don’t want summaries. They want stories. They want to see themselves inside your product. They want to feel progress—not just read it. They want a moment that says: “This year, something meaningful happened because you

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