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Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help [...]

Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue [...]

Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific [...]

Do you know what personalized marketing is? You’ve probably seen it before but the fact that most organizations don’t use it to its full capacity makes it extremely important to [...]