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Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing [...]

At Pirsonal we make hospitality’s marketing communications relevant to the individual to accelerate sales and increase engagement. We provide a state of the art personalized video marketing [...]

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But [...]

Competition in the hotel industry is ferocious, demanding companies to be more creative with their hotel marketing strategies to stand out in a crowded hospitality industry. The industry [...]

Clients are tired of hotels not being relevant to their needs, contexts, and priorities. This has a huge impact on your hotel marketing strategy, on your conversions and on each of the messages [...]

Our team will be attending FITUR, the global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets. Are you going to miss this [...]

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online [...]

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take [...]