Most teams see Spotify Wrapped and ask: Can we create something like this? But the better question is: Should we? A Spotify Wrapped-style campaign can be powerful when your audience has meaningful personal, customer, member, partner, donor, student, employee, or impact data—and when that data can help them understand something valuable about their own role,
In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no longer land. Buyers today are digital-first, and internal teams expect more from marketing than surface-level branding. For many marketing leaders, the pressure isn’t just to “do more.” It’s to
How to Simplify Complex B2B Marketing Messages and Drive Engagement Read More »
Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday consumers, the pattern was the same: customer engagement declined even as marketing output increased. 2026 has followed a similar pattern. Teams are sending more emails, publishing more content, automating more
Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, logistics, professional services, technical fields, etc.) where what you offer is sophisticated and often “behind the scenes”. You’re not looking for Marketing 101 tips. You
Why Complex B2B Messaging Fails — And How to Fix It Read More »
Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the moment someone else “gets them” better The uncomfortable truth? Most customers don’t churn because they’re disloyal. They churn when your brand stops being personal. Personalization—especially with data-driven, personalized
How Personalized Video Drives Customer Loyalty: The Loyalty Equation Read More »
Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis that demands urgent attention. This decline is not isolated to a few industries. Across the board, from retail and hospitality to technology and finance, brands are
The Crisis of Customer Experience: A Call for Personalized Video Solutions Read More »
Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice of the Employee (VOE). Mastering these tools will help you craft personalized messages for internal comms and customer-facing marketing campaigns, from videos to
Unlocking the Power of People: Why VOC and VOE Matter for Engagement in a Crowded Market Read More »
Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question persists: why aren’t customers visiting your site engaging with your messages? You know when they engage simply because they take the action or step that aligns with your business
Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional marketing tactics is dwindling. You need a breakthrough—a way to connect with customers on a deeper level and stand out from the crowd. Enter the world of personalized
Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce competition, merely listing features and benefits is ineffective. Consequently, successful brands are adopting storytelling as a powerful tool. How can storytelling be leveraged throughout the customer journey?
The Power of Storytelling: Weaving a Narrative Through the Customer Journey Read More »
