23 Top Tools for Tracking Engagement

Are you looking for effective ways to track engagement on your website or social media platforms? Tracking engagement is crucial for understanding the success of your online presence and making [...]

14 Effective Customer Engagement Tactics for B2B and B2C Businesses

Customer engagement plays a crucial role in the success of any business. It is the process of building a solid connection and fostering meaningful interactions with customers. When you deliver a [...]

The Importance of Customer Engagement for Businesses That Want to Grow

Customer engagement plays a pivotal role in the growth of businesses. Customer engagement is important as it can create loyalty, improve satisfaction, and increase revenue. No business can say no [...]

7 Challenges Marketing Managers Face When Working with Personalized Video Marketing for the First Time

Marketing managers are constantly seeking innovative strategies to captivate their target audience, drive engagement and achieve business growth. Personalized video marketing has emerged as a [...]

Is Content Marketing Still A Priority For B2B Marketing Managers?

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

Can Marketing Managers Improve Customer Retention In B2B Companies? Here Is How

Customer retention managers and specialists are growing among B2B businesses. But more often than not, customer retention lies on marketing managers. Retention is one of the biggest challenges [...]

8 Tips For Making Your Video Marketing Campaign A Success

Video marketing has become an essential tool for businesses to promote their products and services effectively. But most marketing teams and leaders find themselves stuck when trying to create a [...]

Are Customer Personas Still Relevant in B2B Marketing?

In the fast-paced world of B2B marketing, understanding your target audience is crucial for the success of your B2B marketing strategy. One effective way to gain deep insights into your B2B [...]

How To Use Video Marketing To Boost Your Brand Awareness

Attention spans are shrinking and competition for consumer engagement is fierce. This is why businesses need to employ creative and effective strategies to boost their brand awareness. One [...]

Should Sales and Marketing Work Together? Here Is Why and How

Companies are increasingly realizing the importance of synergy and collaboration between different departments to achieve organizational goals. One crucial partnership that can significantly [...]