Marketing

How to Simplify Complex B2B Marketing Messages and Drive Engagement

Marketing, Podcast / By

In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no longer land. Buyers today are digital-first, and internal teams expect more from marketing than surface-level branding. For many marketing leaders, the pressure isn’t just to “do more.” It’s to […]

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Why Your 2025 Customers Quietly Drifted Away (And How Personalized Video Can Win Them Back in 2026)

Marketing / By

Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday consumers, the pattern was the same: customer engagement declined even as marketing output increased. Teams sent more emails, published more content, automated more sequences, and adopted new AI-driven workflows—yet customers

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Why Complex B2B Messaging Fails — And How to Fix It

Marketing / By

Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, logistics, professional services, technical fields, etc.) where what you offer is sophisticated and often “behind the scenes”. You’re not looking for Marketing 101 tips. You

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How Personalized Video Drives Customer Loyalty: The Loyalty Equation

Marketing / By

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the moment someone else “gets them” better The uncomfortable truth? Most customers don’t churn because they’re disloyal. They churn when your brand stops being personal. Personalization—especially with data-driven, personalized

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How Vodafone Foundation’s DigiCraft Turned App Data into Personalized Year-in-Review Videos

Marketing / By

Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An emotionally resonant, multi-year campaign that made every child feel like the hero of their own story—and boosted long-term user engagement. Personalized Video Campaign Overview Element Description Brand Fundación

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The New Language of Loyalty: Why Year-in-Review Videos Are Becoming a Strategic CMO Priority

Marketing / By

Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2025, something has shifted. Customers don’t want summaries. They want stories. They want to see themselves inside your product. They want to feel progress—not just read it. They want a moment that says: “This year, something meaningful happened because you

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Personalized Video Marketing ROI: Why Generic Videos Fail in 2026 (and How to Fix Them)

Marketing / By

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, retention or renewals. Yet many teams are still producing generic videos that look slick but fail to move the needle. That gap between effort and impact

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10 Marketing & Customer Engagement Trends for 2026: Beyond AI Hype, Toward Real ROI

Marketing / By

Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI edit everything for us?” But when I flip the conversation and ask, “How will this deliver ROI?”, things get quieter. It’s not

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Why (and How) to Launch Personalized Year-in-Review Videos—Even If You’ve Never Done It Before

Marketing / By

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video made in Canva, and Pirsonal’s personalized video software. Within hours, over 100 people shared their videos publicly. No extra headcount. No new

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Customer Journey Strategy 2026: A Practical Guide to Closing Onboarding, Engagement, and Retention Gaps

Marketing / By

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. Acquisition campaigns perform, pipelines fill, dashboards look good. But somewhere between sign-up and renewal, momentum slips. Customers onboard slowly. Engagement fades after the first few

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