Marketing

The most successful SaaS companies are the ones that recognize customer churn as an issue to deal with. This is why more software companies are using personalized interactive videos as a key part [...]

Most customer-oriented organizations need to enhance customer experience (CX). Simply put, the better the experience, the better the lifetime value your business gets. Video seemed to be the way [...]

If you need to promote a webinar, you have to think about much more than just the promotion itself. As a marketer, you need to make sure you bring qualified leads to the funnel. Also, that you [...]

Webinars help you understand where potential customers are in the buying process. This is one of the reasons why webinars are one of the main B2B marketing strategies nowadays. Crafting the right [...]

In these times, B2B sales growth is more important than ever. Sales teams invest a lot of their time crafting the right sales letters and funnels. The reality is that the process gets more [...]

Personalized call-to-action buttons are 200% more effective than generic ones. This means that more viewers click on the videos. As a result, businesses increase video conversion rates. Using [...]

Why do personalized videos fail? There is nothing magical about a personalized video marketing campaign. Really. If you wonder how to create digital video or email marketing campaigns that stand [...]

If you like to optimize digital marketing processes, automate repetitive tasks, or if you are into marketing automation, chances are that you have stumbled upon Zapier. Now, with our Zapier app [...]

Over the years, the concept of a video marketing platform has evolved. This happens as a result of changes in the behavior of audiences. It has also evolved thanks to the rapid adoption of new [...]

For many businesses, 2021 is a year of acceleration, thanks to the challenges that COVID leaves behind us. The fear of buying online decreased, leading to an unprecedented increase in online [...]