The Engagement Enigma: Reaching Customers Who Ditch Your Emails With Video And Personalization

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

Beyond Acquisition: How Personalization & Video Marketing Drive Loyalty for Mid-Market & Enterprise

There are economic ups and downs, and customers have high expectations. It’s not enough to just get new customers anymore. The key to long-term growth is to build a loyal customer base. [...]

Data-Driven & Secure: How Pirsonal’s Platform Empowers EU Businesses with Secure Video Personalization

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

The Power of Storytelling: Weaving a Narrative Through the Customer Journey

Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce [...]

Storytelling and Personalization in a Content-Cluttered World

Marketing leaders today face a double-edged sword. On one hand, content creation is now easier thanks to AI tools for creating videos, emails, and articles, as well as marketing automation [...]

The Power of “You”: Why Personalized Videos Are the Antidote to Customer Churn [EXAMPLES]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

Stop Confusing Employees: Personalized Videos for Clearer Benefits Communication

Unhappy employees are bad news for any organization. To keep employees satisfied and encourage them to stay and attack their peers, it’s crucial to communicate benefit and compensation [...]

18 Reasons Why You Need to Understand Your Customer Journey (Right Now!)

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

13 Reasons Video Marketing is a Game-Changer for Marketing Leaders in 2024

Video marketing is evolving with the use of AI and video automation, allowing more teams to create videos. With increased competition, it’s crucial for your brand to connect with the [...]

Recalibrate Your Focus: Rethink Growth from the Customer’s Perspective

While leaders in marketing, sales, and operations often focus on internal metrics for growth, they may be overlooking a crucial element: the customer. Customer experience (CX) has become the key [...]