Marketing

There are economic ups and downs, and customers have high expectations. It’s not enough to just get new customers anymore. The key to long-term growth is to build a loyal customer base. [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce [...]

Marketing leaders today face a double-edged sword. On one hand, content creation is now easier thanks to AI tools for creating videos, emails, and articles, as well as marketing automation [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

Unhappy employees are bad news for any organization. To keep employees satisfied and encourage them to stay and attack their peers, it’s crucial to communicate benefit and compensation [...]

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]

Video marketing is evolving with the use of AI and video automation, allowing more teams to create videos. With increased competition, it’s crucial for your brand to connect with the [...]

While leaders in marketing, sales, and operations often focus on internal metrics for growth, they may be overlooking a crucial element: the customer. Customer experience (CX) has become the key [...]

Email marketing is still the most popular channel among companies to engage with customers. However, many brands are sending emails to the same contacts, which makes it difficult to stand out and [...]