Marketing

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s [...]

Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing [...]

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But [...]

Competition in the hotel industry is ferocious, demanding companies to be more creative with their hotel marketing strategies to stand out in a crowded hospitality industry. The industry [...]

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online [...]

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take [...]

It seems obvious, but it is not. They are not the same. Your audiences are constantly changing. They demand a unique approach according to their needs, experience and even budget. At least this [...]

Hotels are not new to Instagram. This guest article by Pattterns is an introduction to Instagram for Hotels as a marketing tool. His hands began to sweat an ocean. He moved his head from one [...]