Marketing

Established in 1972, HITEC is the world’s largest hospitality technology exposition and conference. The events bring together the brightest minds and hottest technology for an unparalleled expo, [...]

Hotel marketing has become a battle or even a war for relevancy, with guest engagement at its heart. This relevancy starts from the inside and expands to groups, then segments then individuals, [...]

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s [...]

Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing [...]

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But [...]

Competition in the hotel industry is ferocious, demanding companies to be more creative with their hotel marketing strategies to stand out in a crowded hospitality industry. The industry [...]

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online [...]

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take [...]