Automotive finance teams can measure almost everything about a customer communication. An email was delivered. A customer opened it. They watched 73% of a video. They clicked a button. They visited a portal. Those numbers matter. But there is a much harder question behind them: Did the communication change anything that mattered to the customer […]
Pirsonal and Reed in Partnership won Bronze for Best Interactive Video at the Lens Awards 2026. Here’s what the campaign proves about personalized video, interactivity, and communication people actually act on.
Interactive Personalized Video: What Pirsonal’s Lens Awards 2026 Bronze Win Proves Read More »
In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no longer land. Buyers today are digital-first, and internal teams expect more from marketing than surface-level branding. For many marketing leaders, the pressure isn’t just to “do more.” It’s to
How to Simplify Complex B2B Marketing Messages and Drive Engagement Read More »
Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday consumers, the pattern was the same: customer engagement declined even as marketing output increased. 2026 has followed a similar pattern. Teams are sending more emails, publishing more content, automating more
Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, logistics, professional services, technical fields, etc.) where what you offer is sophisticated and often “behind the scenes”. You’re not looking for Marketing 101 tips. You
Why Complex B2B Messaging Fails — And How to Fix It Read More »
Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the moment someone else “gets them” better The uncomfortable truth? Most customers don’t churn because they’re disloyal. They churn when your brand stops being personal. Personalization—especially with data-driven, personalized
How Personalized Video Drives Customer Loyalty: The Loyalty Equation Read More »
Fundación Vodafone’s DigiCraft used Pirsonal’s personalized video platform to turn each user’s learning data into a custom Year-in-Review video, embedded seamlessly in their app. The result? An emotionally resonant, multi-year campaign that made every child feel like the hero of their own story—and boosted long-term user engagement. Personalized Video Campaign Overview Element Description Brand Fundación
Every December, brands rush to summarize the year with dashboards, emails, and PDFs. But in 2026, something has shifted. Customers don’t want summaries. They want stories. They want to see themselves inside your product. They want to feel progress—not just read it. They want a moment that says: “This year, something meaningful happened because you
In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, retention or renewals. Yet many teams are still producing generic videos that look slick but fail to move the needle. That gap between effort and impact
Personalized Video Marketing ROI: Why Generic Videos Fail in 2026 (and How to Fix Them) Read More »
Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI edit everything for us?” But when I flip the conversation and ask, “How will this deliver ROI?”, things get quieter. It’s not
10 Marketing & Customer Engagement Trends for 2026: Beyond AI Hype, Toward Real ROI Read More »
