The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate your business from the competition. If you are able to meet these criteria, not only will you be successful, you will start to pull away from
How Personalized Videos Can Generate Positive Reviews For Your Business Read More »
This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase engagement by evoking a reaction from their segmented, individualized audiences. We empower the marketing communications for companies like Mitsubishi, Zumba or FlightCentre with relevant 1 to
Pirsonal Recognized As A Top 10 Martech Startup By Marketing Tech Magazine Read More »
Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b organizations. Their study revealed the importance of life event marketing and the value of implementing a strategy around these events. But there is something that
Baby Steps To Improve Customer Engagement Read More »
With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site
Marketing Automation fundamentals: get your site elements right to attract customers Read More »
