Marketing automation helps small businesses create sales funnels to increase sales. The beauty of this is that thanks to technology, a small company can do this without increasing its headcount. However, during the last 18 years, I’ve seen the same over and over. Many small businesses struggle to get marketing automation right. They look at
7 Must-Have Marketing Automation Ideas To Increase Sales [VIDEO] Read More »
When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video marketing pilots have five characteristics in common. Understanding these characteristics will help you manage the personalized video production process from pre-production to post-production. To make
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The customer experience (CX) impacts every area of your organization. What most marketers don’t know is that this also includes their video marketing strategy. When a video marketing strategy is aligned with the customer experience best practices, businesses are able to make videos that help customers and win business. Hence, customer experience is critical in
Is Customer Experience Important In Your Video Marketing Strategy? [Best Practices] Read More »
Email marketing with video can be successful in ecommerce marketing. Studies show that adding videos to email campaigns helps increase the click-through rate (CTR). It makes it easier to interact with potential customers. But, in relation to video marketing, should you optimize for higher CTR, email open rates or for conversion rates? However, the wrong
How To Optimize Ecommerce Email Marketing Campaigns With Videos [Analysis] Read More »
