Author name: Josías De La Espada

As a small business, you need more efficient ways to do marketing online. This way, you can commit to your marketing plan’s goals. This is especially relevant if you have a limited budget. This is why today’s marketing automation examples can help your business save time and money. When a recession starts, this is crucial

Businesses often request video production companies to make personalized videos. The types of video vary from an explainer video with variable data, to C-level executives that address customers or shareholders by their names, or dynamic ads that help these companies be creative in advertising. Most video production companies don’t have experience with personalized video marketing.

Marketing automation helps small businesses create sales funnels to increase sales. The beauty of this is that thanks to technology, a small company can do this without increasing its headcount. However, during the last 18 years, I’ve seen the same over and over. Many small businesses struggle to get marketing automation right. They look at

The customer experience (CX) impacts every area of your organization. What most marketers don’t know is that this also includes their video marketing strategy. When a video marketing strategy is aligned with the customer experience best practices, businesses are able to make videos that help customers and win business. Hence, customer experience is critical in

Email marketing with video can be successful in ecommerce marketing. Studies show that adding videos to email campaigns helps increase the click-through rate (CTR). It makes it easier to interact with potential customers. But, in relation to video marketing, should you optimize for higher CTR, email open rates or for conversion rates? However, the wrong

Personalized video marketing is becoming popular. For many organizations, it is the way to engage with saturated audiences. Let’s remember those target audiences are constantly bombarded with marketing messages. Hence, marketers need to find creative ways to engage with them. This is why it is important to understand personalized video pricing. These organizations use this

When it comes to advertising and marketing, creativity is key to catching people’s attention. One of the most challenging aspects of this is that the Internet has made people more jaded. Therefore, it’s difficult to get their attention. But not impossible. Ad Agencies need to be more creative in advertising than ever. Sometimes it is