Author name: Josías De La Espada

The customer experience (CX) impacts every area of your organization. What most marketers don’t know is that this also includes their video marketing strategy. When a video marketing strategy is aligned with the customer experience best practices, businesses are able to make videos that help customers and win business. Hence, customer experience is critical in […]

Email marketing with video can be successful in ecommerce marketing. Studies show that adding videos to email campaigns helps increase the click-through rate (CTR). It makes it easier to interact with potential customers. But, in relation to video marketing, should you optimize for higher CTR, email open rates or for conversion rates? However, the wrong

Personalized video marketing is becoming popular. For many organizations, it is the way to engage with saturated audiences. Let’s remember those target audiences are constantly bombarded with marketing messages. Hence, marketers need to find creative ways to engage with them. This is why it is important to understand personalized video pricing. These organizations use this

When it comes to advertising and marketing, creativity is key to catching people’s attention. One of the most challenging aspects of this is that the Internet has made people more jaded. Therefore, it’s difficult to get their attention. But not impossible. Ad Agencies need to be more creative in advertising than ever. Sometimes it is

Advertising agencies can no longer rely on the same tired tactics to help their clients stay ahead of the competition. To be successful in sales, ad agencies need to be more innovative than ever. Because of this, agencies must embrace new technologies. Agencies that offer personalized video services are on top of marketing and advertising

Using video in real estate marketing is one of the best strategies to engage with potential home buyers and sellers. Properties are tangible products, after all. This is why, for many years, realtors have focused their efforts on social media videos. Also, property listing videos have been a successful SEO booster. However, the real estate

Video in real estate marketing is one of the most important tools to engage with potential homebuyers and sellers across the customer journey. It’s a great way to show off your property. Marketing videos make you stand out from other brands and agents. At the same time, customers are constantly evolving and demand a personalized

The real estate industry faces changes that affect the way realtors and customers interact. This makes customer experience management (also known as CXM) a top marketing priority. The goal is to understand customers and deploy strategic plans that help realtors improve satisfaction, customer loyalty, and advocacy. Does CXM help real estate companies improve the way

Doing marketing for real estate agents can be more powerful when you make video content. Realtors can produce different video types to engage with a variety of audiences across the customer journey. But as you probably already know, making videos for the real estate industry can be time-consuming, expensive, and slow. In the end, we