Author name: Josías De La Espada

Marketing real estate agents is one of the challenges real estate brands face. Every real estate company wants its real estate agents to achieve success in the market. As a fact, this industry is a bit different and relies heavily on the sales associate’s branding. In a home buyers and seller’s market, first impressions are […]

With today’s saturated audiences, one of the best ways to optimize the customer experience is through timely personalized marketing videos. More brands use this resource within the world of digital marketing to attract and retain B2B customers. The potential that a video has when it comes to transmitting information is unlimited. Video content has become

Data-driven video design gives agencies and brands new opportunities to launch personalized videos campaigns that adapt to virtually unlimited creative scenarios. From dynamic ads for advertising to personalized videos for email marketing campaigns, there are many creative use cases. Here you’ll find some personalized video examples. On the one hand, customers expect personalized experiences that

The world of advertising is becoming more and more data-driven. Advertisers can use first-party data to third-party data to optimize video campaigns and improve ad targeting. Although in ad-tech not everything has to do with data. Organizations and agencies must be more and more creative in advertising. What impact does the data-driven approach have on

Video in marketing is one of the main tools marketers use to boost customer engagement. But are insurance companies using video content to effectively drive sales? As technology evolves, insurances sales agents are embracing creative ways to help potential customers buy and renew insurance policies. With more clients buying insurance policies online, brands need to

To increase insurance sales and keep the level of growth, insurance companies and brokers need to update the way they do sales. Nowadays, customers require a deeper level of interaction. At the same time, potential clients are constantly bombarded with marketing messages. Building customer trust is more challenging than it used to be. With the

Customer engagement is one of the main reasons why marketers make videos. Video interactivity helps companies increase video engagement to satisfy and retain customers. Did you know increasing customer retention rates by 5% increases profits by 25% to 95%? This is reported by research done by Frederick Reichheld of Bain & Company. How can you

The most successful SaaS companies are the ones that recognize customer churn as an issue to deal with. This is why more software companies are using personalized interactive videos as a key part of their onboarding programs. Video content makes it easier for SaaS marketers to explain complex information. Personalization makes the content relevant to

Most customer-oriented organizations need to enhance customer experience (CX). Simply put, the better the experience, the better the lifetime value your business gets. Video seemed to be the way to go when you needed customers to understand certain information. But making videos to enhance customer experience is not a guarantee of success anymore. Why? None