Author name: Josías De La Espada

A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus on their customers as they scale. Automation doesn’t have to make your marketing impersonal. In fact, it can make it way more personal. For example, […]

Customer centricity has been linked to increased profits for companies. For instance, brands that focus on their customers are 60% more profitable than those that don’t. But how can your organization do the same? How can you engage with saturated audiences at scale and still deliver customer-centric marketing? With marketing automation, these brands can scale

Marketing automation helps businesses interact with buyers throughout the customer’s lifetime. This is why more businesses have good reasons to start with it. However, many organizations think that automation makes their marketing communications cold. This is why I decided to investigate if marketing automation can help businesses be customer-centric. In my analysis of different market

When a recession hits, small businesses’ marketing needs to be more efficient. For instance, saving time and money so that your business doesn’t only stay afloat but also grows. Many automate online marketing repetitive tasks like email marketing or creating personalized customer journeys. Thus, I analyzed different reports to find out if a small business

As a small business, you need more efficient ways to do marketing online. This way, you can commit to your marketing plan’s goals. This is especially relevant if you have a limited budget. This is why today’s marketing automation examples can help your business save time and money. When a recession starts, this is crucial

Businesses often request video production companies to make personalized videos. The types of video vary from an explainer video with variable data, to C-level executives that address customers or shareholders by their names, or dynamic ads that help these companies be creative in advertising. Most video production companies don’t have experience with personalized video marketing.

Marketing automation helps small businesses create sales funnels to increase sales. The beauty of this is that thanks to technology, a small company can do this without increasing its headcount. However, during the last 18 years, I’ve seen the same over and over. Many small businesses struggle to get marketing automation right. They look at