Before you choose a platform, plan your campaign first

Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Skills Required To Create Personalized Videos and Increase Sales

The latest trend in the field of marketing to increase sales is to create personalized videos to target every individual in a unique way. Thanks to personalized videos, your message is based on your customers’ needs and desires using personalization as a key tool to grab their attention. To create personalized videos you need to have

Skills Required To Create Personalized Videos and Increase Sales Read More »

Podcast: Personalized Videos and Structured Data

In today’s episode from the Reaction by Pirsonal podcast, we’ll learn that personalized videos are created from structured data. The full Pirsonal personalized video platform is based on this really simple but powerful concept. Regardless of the data source, a personalized video template creates the videos with the look, feel and data you’ve defined. We’ll start by explaining what structured

Podcast: Personalized Videos and Structured Data Read More »

Benefits of Personalized Video Marketing for Your Business

Personalized video marketing is the latest trend in Marketing that allows businesses to build stronger relationships with customers. It combines everything the majority of audiences out there love: dynamic multimedia content and a personal touch applied to real-time communications powered by marketing automation tools. Obviously, I’m a product guy. Now, for real, customers expect to

Benefits of Personalized Video Marketing for Your Business Read More »

Understanding How a Personalized Video Template Works

When thinking about creating a personalized videos campaign, one of the things to take into consideration is the personalized video template that will be used to automatically create one or two million dynamic videos. Personalized videos are made from templates. These templates are created using video software like Adobe After Effects (AE) or cloud solutions

Understanding How a Personalized Video Template Works Read More »

This is How A Car Brand Uses Pirsonal’s Video Marketing Automation

When considering a video marketing automation software, it is key to understand how other multinational brands are using 1 to 1 communications to create fully personalized experiences to improve its customer journey experience. Learn how a leading automotive brand uses Pirsonal’s video marketing automation software to increase customer loyalty and decrease after-sales cost with personalized videos.

This is How A Car Brand Uses Pirsonal’s Video Marketing Automation Read More »