Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Benefits of Personalized Video Marketing for Your Business

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Personalized video marketing is the latest trend in Marketing that allows businesses to build stronger relationships with customers. It combines everything the majority of audiences out there love: dynamic multimedia content and a personal touch applied to real-time communications powered by marketing automation tools. Obviously, I’m a product guy. Now, for real, customers expect to […]

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Understanding How a Personalized Video Template Works

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When thinking about creating a personalized videos campaign, one of the things to take into consideration is the personalized video template that will be used to automatically create one or two million dynamic videos. Personalized videos are made from templates. These templates are created using video software like Adobe After Effects (AE) or cloud solutions

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This is How A Car Brand Uses Pirsonal’s Video Marketing Automation

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When considering a video marketing automation software, it is key to understand how other multinational brands are using 1 to 1 communications to create fully personalized experiences to improve its customer journey experience. Learn how a leading automotive brand uses Pirsonal’s video marketing automation software to increase customer loyalty and decrease after-sales cost with personalized videos.

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