Podcast

How to Simplify Complex B2B Marketing Messages and Drive Engagement

Marketing, Podcast / By

In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no longer land. Buyers today are digital-first, and internal teams expect more from marketing than surface-level branding. For many marketing leaders, the pressure isn’t just to “do more.” It’s to […]

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Podcast: Personalized Video – Creative Ideas For the Travel Industry

Marketing, Podcast / By

Personalized video can be used at a variety of points in the customer journey to provide standout awareness of your brand, continued interaction, to build loyalty and to suggest further items of interest. How can you use personalized video marketing in the travel industry? At a glance, personalized video marketing can be a game changer for

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Podcast: Skills Required To Create Personalized Videos

Marketing, Podcast / By

Businesses that want to create personalized videos as part of their marketing program need to master certain skills. Personalized video marketing has several benefits often related to customer engagement, sales acceleration and to adding vitamins to an upselling or cross-selling strategy. But what are these key skills you should master to create personalized videos for

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Podcast: Personalized Videos and Structured Data

Marketing, Podcast / By

In today’s episode from the Reaction by Pirsonal podcast, we’ll learn that personalized videos are created from structured data. The full Pirsonal personalized video platform is based on this really simple but powerful concept. Regardless of the data source, a personalized video template creates the videos with the look, feel and data you’ve defined. We’ll start by explaining what structured

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