Most teams see Spotify Wrapped and ask: Can we create something like this? But the better question is: Should we? A Spotify Wrapped-style campaign can be powerful when your audience has meaningful personal, customer, member, partner, donor, student, employee, or impact data—and when that data can help them understand something valuable about their own role, […]
Every year, Spotify Wrapped reminds people of something important: Data becomes more powerful when it feels personal. People do not share Spotify Wrapped because it is a dashboard. They share it because it turns their own behavior into a story. It feels specific. It feels recognizable. It says something about them. That is why more
How to Create a Spotify Wrapped-Style Campaign Customers or Members Actually Share Read More »
Many teams start with a simple question: Can we send personalized videos through WhatsApp? The short answer is yes. You can send personalized videos through WhatsApp in a few different ways: as a video attachment, as a personalized video link, or as a branded landing page that includes the video, supporting message, CTA, and analytics.
How to Send Personalized Videos Through WhatsApp: Attachments, Links, and Landing Pages Read More »
Personalized video campaigns often fail before launch because implementation becomes operationally unclear. Learn the common rollout challenges—and how better workflows and support reduce friction.
Why Personalized Video Campaigns Fail Before They Launch Read More »
Direct mail marketing might appear outdated in our digital age with social media, email marketing, and other forms of digital marketing being the preferred methods of marketers. However, it has proven to be effective in reaching customers and generating leads. Direct mail has a higher response rate compared to email marketing. House lists have a
Is direct mail marketing still a good marketing strategy? Read More »
Video conversion is a key metric to pay attention to create effective interactive marketing campaigns with videos. Interactive videos help businesses engage with viewers so that they react. But what’s the point if your videos don’t convert? The world of online marketing is constantly changing. The way we communicate, the tools available, and customers’ expectations
5 Unusual Video Conversion Tips For Effective Interactive Marketing Campaigns Read More »
Videos for B2B sales enablement are something that every company should be embracing for a variety of reasons. One of the most impactful types of video marketing is an interactive video. Interactive video is defined as a digital video that prompts viewers to engage in the storytelling to make them react. Interactive video, as a
5 Benefits of Interactive Videos for B2B Sales Enablement Read More »
Clients are tired of hotels not being relevant to their needs, contexts, and priorities. This has a huge impact on your hotel marketing strategy, on your conversions and on each of the messages you send, either online or at the hotel front desk. This is why we decided to create this free and practical hotel
Workshop in Madrid: Hotel Marketing and Marketing Personalization Read More »
