Author name: Josías De La Espada

[activecampaign form=156 css=1] Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the competition. Hotel marketers and sales directors are facing unprecedented changes in a saturated industry. This situation demands marketing

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online buying indicates that the website is becoming a key point of entry to establish an interactive relationship with customers and obtain client email profiles. The Internet

The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate your business from the competition. If you are able to meet these criteria, not only will you be successful, you will start to pull away from

This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase engagement by evoking a reaction from their segmented, individualized audiences. We empower the marketing communications for companies like Mitsubishi, Zumba or FlightCentre with relevant 1 to