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Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Email Marketing Segmentation in the Hotel Industry: Trends And Examples

Marketing / By

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online buying indicates that the website is becoming a key point of entry to establish an interactive relationship with customers and obtain client email profiles. The Internet

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Customer Engagement Challenges for Marketing Professionals in the Hotel Industry

Marketing / By

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take the hotel, travel, hospitality and leisure industries as an example. In the past, the hotel industry has gained rapid growth and, at times, over-expansion of tourism industries. Currently, the hotel industry

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An Upcoming Report: GDPR And The Impact Of Marketing Individualization On The Hotel, Travel and Leisure Industries

Marketing / By

[UPDATE]: Download the free report about personalized marketing and GDPR now It seems obvious, but it is not. They are not the same. Your audiences are constantly changing. They demand a unique approach according to their needs, experience and even budget. At least this is what data and our experience show. A few months ago

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How Personalized Videos Can Generate Positive Reviews For Your Business

Marketing / By

The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate your business from the competition. If you are able to meet these criteria, not only will you be successful, you will start to pull away from

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Pirsonal Recognized As A Top 10 Martech Startup By Marketing Tech Magazine

Marketing / By

This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase engagement by evoking a reaction from their segmented, individualized audiences. We empower the marketing communications for companies like Mitsubishi, Zumba or FlightCentre with relevant 1 to

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Marketing Automation fundamentals: get your site elements right to attract customers

Marketing / By

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site

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Podcast: Personalized Video – Creative Ideas For the Travel Industry

Marketing, Podcast / By

Personalized video can be used at a variety of points in the customer journey to provide standout awareness of your brand, continued interaction, to build loyalty and to suggest further items of interest. How can you use personalized video marketing in the travel industry? At a glance, personalized video marketing can be a game changer for

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Personalized Video FAQ – the best system to solve your business’ marketing

Marketing / By

New to personalize videos? Wondering how it fits in with your business? Here are some of the most common questions – and answers – to get you up to speed. What is personalized video? Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what

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Podcast: Skills Required To Create Personalized Videos

Marketing, Podcast / By

Businesses that want to create personalized videos as part of their marketing program need to master certain skills. Personalized video marketing has several benefits often related to customer engagement, sales acceleration and to adding vitamins to an upselling or cross-selling strategy. But what are these key skills you should master to create personalized videos for

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