The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate your business from the competition. If you are able to meet these criteria, not only will you be successful, you will start to pull away from […]
How Personalized Videos Can Generate Positive Reviews For Your Business Read More »
This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase engagement by evoking a reaction from their segmented, individualized audiences. We empower the marketing communications for companies like Mitsubishi, Zumba or FlightCentre with relevant 1 to
Pirsonal Recognized As A Top 10 Martech Startup By Marketing Tech Magazine Read More »
Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b organizations. Their study revealed the importance of life event marketing and the value of implementing a strategy around these events. But there is something that
Baby Steps To Improve Customer Engagement Read More »
With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site
Marketing Automation fundamentals: get your site elements right to attract customers Read More »
Personalized video can be used at a variety of points in the customer journey to provide standout awareness of your brand, continued interaction, to build loyalty and to suggest further items of interest. How can you use personalized video marketing in the travel industry? At a glance, personalized video marketing can be a game changer for
Podcast: Personalized Video – Creative Ideas For the Travel Industry Read More »
New to personalize videos? Wondering how it fits in with your business? Here are some of the most common questions – and answers – to get you up to speed. What is personalized video? Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what
Personalized Video FAQ – the best system to solve your business’ marketing Read More »
Businesses that want to create personalized videos as part of their marketing program need to master certain skills. Personalized video marketing has several benefits often related to customer engagement, sales acceleration and to adding vitamins to an upselling or cross-selling strategy. But what are these key skills you should master to create personalized videos for
Podcast: Skills Required To Create Personalized Videos Read More »
The latest trend in the field of marketing to increase sales is to create personalized videos to target every individual in a unique way. Thanks to personalized videos, your message is based on your customers’ needs and desires using personalization as a key tool to grab their attention. To create personalized videos you need to have
Skills Required To Create Personalized Videos and Increase Sales Read More »
In today’s episode from the Reaction by Pirsonal podcast, we’ll learn that personalized videos are created from structured data. The full Pirsonal personalized video platform is based on this really simple but powerful concept. Regardless of the data source, a personalized video template creates the videos with the look, feel and data you’ve defined. We’ll start by explaining what structured
Podcast: Personalized Videos and Structured Data Read More »
Have you ever wondered what’s behind a personalized video? Defining your personalized video business goals is the most important thing. This episode from our Reaction Podcast by Pirsonal will help you understand why and the things that need to be ready before you even talk to your agency, in-house team or even to our Professional Services team.
Podcast: Personalized Video Business Goals Read More »
