Author name: Josías De La Espada

Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing campaigns at all to the databases they’ve created over the years. We know this first hand, as we speak with hoteliers every week. One of your goals

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of legislation which grants people living in Europe new powers over the data collected about them such as, the right to access or omit their data,

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But it is also known that robust strategies will use any medium, channel, and content in order to evoke the desired reaction from each and every prospect. Below you’ll find 5

[activecampaign form=156 css=1] Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the competition. Hotel marketers and sales directors are facing unprecedented changes in a saturated industry. This situation demands marketing

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online buying indicates that the website is becoming a key point of entry to establish an interactive relationship with customers and obtain client email profiles. The Internet