Do you know what personalized marketing is? You’ve probably seen it before but the fact that most organizations don’t use it to its full capacity makes it extremely important to understand what it is and how to use it correctly. This will help you to stand out from your competitions and to make your customers
What is personalized marketing and how to get it right Read More »
If you stand out as a motion grapher and graphic designer, we want to collaborate with you. This is your opportunity to earn some extra cash as a motion grapher, get trained as a personalized video expert and get exposure. Let me tell you how… Two minds are better than one, right? This is why
Motion graphers wanted Read More »
[activecampaign form=132] Hotel marketing has become a battle or even a war for relevancy, with guest engagement at its heart. This relevancy makes it imperative to choose the guest engagement channel that marketers can use to boost their marketing communication, based on customer segments. At the same time, this relevancy starts from the inside and
What are the best guest engagement channels for hotel marketing? Read More »
At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s exciting to participate in industry-specific events like the International Hotel Technology Forum (IHTF), which we have joined as sponsors along with other sponsors like Samsung, Amadeus and Hotelkit. The event, taking place in
Hospitality marketing has completely changed because of EU’s General Data Protection Regulation law, also known as GDPR, to the point where several hotel marketers are not sending email marketing campaigns at all to the databases they’ve created over the years. We know this first hand, as we speak with hoteliers every week. One of your goals
Hospitality Marketing: 5 Benefits of GDPR for a Robust Strategy Read More »
To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of legislation which grants people living in Europe new powers over the data collected about them such as, the right to access or omit their data,
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Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video marketing as customers are more likely to be a repeat customer if a brand provides targeted personalized offers. Personalized video marketing is an opportunity
Must-Know Video Marketing Stats For Hotel Marketing Read More »
It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But it is also known that robust strategies will use any medium, channel, and content in order to evoke the desired reaction from each and every prospect. Below you’ll find 5
Video Marketing Strategies for 2019 Read More »
[activecampaign form=156 css=1] Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the competition. Hotel marketers and sales directors are facing unprecedented changes in a saturated industry. This situation demands marketing
Top 18 Hotel Marketing Strategies (with Examples by Successful Hotels) Read More »
Clients are tired of hotels not being relevant to their needs, contexts, and priorities. This has a huge impact on your hotel marketing strategy, on your conversions and on each of the messages you send, either online or at the hotel front desk. This is why we decided to create this free and practical hotel
Workshop in Madrid: Hotel Marketing and Marketing Personalization Read More »
