Author name: Josías De La Espada

Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue per customer (72%)? The majority of marketers don’t actually know this. Segmentation is when you divide prospects, leads, clients or customers into sub-groups of people

Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific context. Personalized emails are more than just a custom [FirstName] field in your emails. In this video, I show how to create personalized emails that get

Do you know what personalized marketing is? You’ve probably seen it before but the fact that most organizations don’t use it to its full capacity makes it extremely important to understand what it is and how to use it correctly. This will help you to stand out from your competitions and to make your customers

If you stand out as a motion grapher and graphic designer, we want to collaborate with you. This is your opportunity to earn some extra cash as a motion grapher, get trained as a personalized video expert and get exposure. Let me tell you how… Two minds are better than one, right? This is why

[activecampaign form=132] Hotel marketing has become a battle or even a war for relevancy, with guest engagement at its heart. This relevancy makes it imperative to choose the guest engagement channel that marketers can use to boost their marketing communication, based on customer segments. At the same time, this relevancy starts from the inside and