Author name: Josías De La Espada

Personalized marketing automation can make a huge difference in your marketing and sales outreach results. Marketers know that even when 1:1 personal messaging platforms have become mainstream, email marketing is still the most effective way to engage individual customers and prospects. Today, I’ll help you create a 30-days plan to create B2B emails for your […]

Christmas brand videos are quite common during the holiday season. Just like almost every year, video marketing will shine in creative ways during this festive season. Organizations from around the world share their best wishes using creative videos to drive hope, and engagement and even to re-unite entire teams around something as simple and effective

According to a Pew report, YouTube videos aimed at children under the age of 13 are highly popular. Their study showed that these videos received almost three times as many views on average as other types of videos. There are many reasons why this happens. For example, creating a video with kids in mind makes

Corporate Christmas videos can go unnoticed or they can become profitable video marketing content. During this time of the year, millions of consumers receive greeting card videos from businesses around the world. The reality is that most organizations spend thousands of dollars making corporate videos for the sweetest holiday season of the year. To make

[activecampaign form=132] Creating personalized video messages can be more complicated than it seems at a glance. Personalized video messages are generally used in creative advertising, marketing automation strategies, customer experience initiatives, and account-based marketing. One of the main reasons why organizations make personalized video messages capture their audience’s attention with a unique narrative. Video personalization

[activecampaign form=132] As audiences become more and more digital, marketers face an unprecedented challenge when it comes to segment their audiences. Market segmentation is a process of dividing a heterogeneous market into homogenous segments based on certain parameters. Proper segmentation is much more useful than it may seem at first glance. For example, you can

[activecampaign form=132] To personalize the customer experience, you need to have a deep understanding of all the interactions your customers have with your organization through the customer journey. You also need to gather data about your customers in a structured and centralized way. With this information, you can deliver experiences and messages that individually add

[activecampaign form=132] Customer engagement has no shortcuts. Customer engagement is important because it has become the route to every vital brand-customer interaction. Personalized marketing is what makes it relevant to your customer, each and every time. The more you know your customer, the better your customer can relate to who and how your brand is.

Spreadsheets are one of the most popular everyday documents. They help businesses organize and categorize data into a logical format. This is what we call “structured data”. This structured data can be used to make personalized videos at scale. Personalized videos help organizations increase customer experience by delivering a multimedia message that is unique to