Author name: Josías De La Espada

Over the years, the concept of a video marketing platform has evolved. This happens as a result of changes in the behavior of audiences. It has also evolved thanks to the rapid adoption of new strategies and technological tools that increasingly align with each other. For example, according to Social Media’s Today 2019 State of

For many businesses, 2021 is a year of acceleration, thanks to the challenges that COVID leaves behind us. The fear of buying online decreased, leading to an unprecedented increase in online purchases. This forces many brands to invest in customer service experience to avoid unhappy customers. This drastic paradigm shift has also forced millions of

Personalized marketing automation can make a huge difference in your marketing and sales outreach results. Marketers know that even when 1:1 personal messaging platforms have become mainstream, email marketing is still the most effective way to engage individual customers and prospects. Today, I’ll help you create a 30-days plan to create B2B emails for your

Christmas brand videos are quite common during the holiday season. Just like almost every year, video marketing will shine in creative ways during this festive season. Organizations from around the world share their best wishes using creative videos to drive hope, and engagement and even to re-unite entire teams around something as simple and effective

According to a Pew report, YouTube videos aimed at children under the age of 13 are highly popular. Their study showed that these videos received almost three times as many views on average as other types of videos. There are many reasons why this happens. For example, creating a video with kids in mind makes

Corporate Christmas videos can go unnoticed or they can become profitable video marketing content. During this time of the year, millions of consumers receive greeting card videos from businesses around the world. The reality is that most organizations spend thousands of dollars making corporate videos for the sweetest holiday season of the year. To make

[activecampaign form=132] Creating personalized video messages can be more complicated than it seems at a glance. Personalized video messages are generally used in creative advertising, marketing automation strategies, customer experience initiatives, and account-based marketing. One of the main reasons why organizations make personalized video messages capture their audience’s attention with a unique narrative. Video personalization

[activecampaign form=132] As audiences become more and more digital, marketers face an unprecedented challenge when it comes to segment their audiences. Market segmentation is a process of dividing a heterogeneous market into homogenous segments based on certain parameters. Proper segmentation is much more useful than it may seem at first glance. For example, you can