Author name: Josías De La Espada

[activecampaign form=132] Creating personalized video messages can be more complicated than it seems at a glance. Personalized video messages are generally used in creative advertising, marketing automation strategies, customer experience initiatives, and account-based marketing. One of the main reasons why organizations make personalized video messages capture their audience’s attention with a unique narrative. Video personalization

[activecampaign form=132] As audiences become more and more digital, marketers face an unprecedented challenge when it comes to segment their audiences. Market segmentation is a process of dividing a heterogeneous market into homogenous segments based on certain parameters. Proper segmentation is much more useful than it may seem at first glance. For example, you can

[activecampaign form=132] To personalize the customer experience, you need to have a deep understanding of all the interactions your customers have with your organization through the customer journey. You also need to gather data about your customers in a structured and centralized way. With this information, you can deliver experiences and messages that individually add

[activecampaign form=132] Customer engagement has no shortcuts. Customer engagement is important because it has become the route to every vital brand-customer interaction. Personalized marketing is what makes it relevant to your customer, each and every time. The more you know your customer, the better your customer can relate to who and how your brand is.

Spreadsheets are one of the most popular everyday documents. They help businesses organize and categorize data into a logical format. This is what we call “structured data”. This structured data can be used to make personalized videos at scale. Personalized videos help organizations increase customer experience by delivering a multimedia message that is unique to

[activecampaign form=132] Do you like desserts? I love them. Even If I’m the kind of person that mixes sweet and salty food all the time, I usually leave dessert to the end. Also, when someone tells me “I have good and bad news, what do you want to hear first?”, I usually want to hear

[activecampaign form=132] Every organization needs a customer engagement engine. Why? Easier than you thought. Without customers, your organization dies. Customers need to be constantly engaged with your brand. Are your product a good fit for your customers? What about your team and culture? One more question… Are you talking to your customers’ hearts? Customer-centric organizations

[activecampaign form=132] A personalized video template software is a must-have if you want to create personalized videos for your next personalized marketing campaigns or marketing automation workflow. This has been one of the most requested video tools in the last three years since we launched Pirsonal. Pirsonal is a self-service personalized video marketing software to

[activecampaign form=132] Customer engagement based on personalization makes a difference in your business. This is why you are here. I don’t blame you. I’m sure that the current global situation helps you understand that a few things need to change. Marketing budgets are frozen and customers are canceling your services. This means that keeping every