Videos for B2B sales enablement are something that every company should be embracing for a variety of reasons. One of the most impactful types of video marketing is an interactive video. Interactive video is defined as a digital video that prompts viewers to engage in the storytelling to make them react. Interactive video, as a […]
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If you need to promote a webinar, you have to think about much more than just the promotion itself. As a marketer, you need to make sure you bring qualified leads to the funnel. Also, that you educate them and walk with them in their particular journey. From that point on, you’ll hand them over
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Webinars help you understand where potential customers are in the buying process. This is one of the reasons why webinars are one of the main B2B marketing strategies nowadays. Crafting the right strategy will help you accelerate your B2B account-based marketing. In my experience, B2B marketers can get so much more out of their webinars
In these times, B2B sales growth is more important than ever. Sales teams invest a lot of their time crafting the right sales letters and funnels. The reality is that the process gets more complex. Why? Buyers are more saturated. Salespeople have no time. With this, sales productivity continues to present challenges for all organizations.
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Personalized call-to-action buttons are 200% more effective than generic ones. This means that more viewers click on the videos. As a result, businesses increase video conversion rates. Using this type of call-to-action, you can get the most out of your video marketing. Personalization is taking over every aspect of the marketing spectrum. Thereby, it impacts
Why do personalized videos fail? There is nothing magical about a personalized video marketing campaign. Really. If you wonder how to create digital video or email marketing campaigns that stand out from your competitors, keep your customers and leads engaged, and help improve conversions, let me start by reminding you that results don’t come just
5 Ways To Fail With Your Personalized Video Marketing Campaign [Analysis] Read More »
If you like to optimize digital marketing processes, automate repetitive tasks, or if you are into marketing automation, chances are that you have stumbled upon Zapier. Now, with our Zapier app update, you can make personalized videos work in a seamless way with your marketing automation efforts with a data-driven approach. In this article, I’ll
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Over the years, the concept of a video marketing platform has evolved. This happens as a result of changes in the behavior of audiences. It has also evolved thanks to the rapid adoption of new strategies and technological tools that increasingly align with each other. For example, according to Social Media’s Today 2019 State of
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For many businesses, 2021 is a year of acceleration, thanks to the challenges that COVID leaves behind us. The fear of buying online decreased, leading to an unprecedented increase in online purchases. This forces many brands to invest in customer service experience to avoid unhappy customers. This drastic paradigm shift has also forced millions of
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In today’s digital age, online content has become the staple of any brand that wants to create relevance and recall on a virtual platform. And amongst all forms of content, video has become every company’s trump card. But with the over-saturation of video content that online platforms have experienced recently, how can one create video
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