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customer engagement

The Importance of Customer Engagement for Businesses That Want to Grow

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Customer engagement plays a pivotal role in the growth of businesses. Customer engagement is important as it can create loyalty, improve satisfaction, and increase revenue. No business can say no to these benefits. Engaging with customers goes beyond simply attracting new customers. It encompasses the ongoing interaction, involvement, and satisfaction of existing customers. In this

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Is Content Marketing Still A Priority For B2B Marketing Managers?

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Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for instance, it has been one of our key marketing strategies, even with our limited footprint when compared to some of our competitors.

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The Power of Localization in Direct Mail Marketing: Why Every Business Should Prioritize It

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Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to potential customers in a more straightforward way that gets their attention. Localization is one of the secret weapons to achieve this. Localizing direct mail campaigns can

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The Ultimate Guide to Personalized Video Marketing In The Customer Journey Map

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Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace video marketing. In fact, 78% of people say they’ve been convinced to take action by watching a video. Similarly, 75% of brands with high member engagement

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7 Ideas To Start With Marketing Automation During A Recession If You Are A Small Business

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Many small business owners offer great products or services online. However, they understand that if their digital marketing was more efficient, they would boost sales and cut expenses. This is why they start with marketing automation as a way to scale sales and be more efficient in their small business. Especially when a recession hits,

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How To Welcome New Customers With A Personalized Customer Onboarding Strategy

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Customer onboarding is the key to success for any business. No matter the industry, when your business provides a positive experience from day one, it sets your team apart from the competition. The sooner this happens, the more you increase customer loyalty. Hence, the goal of customer onboarding is to help customers get the most

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How To Make Personalized Videos For A Successful Pilot Program

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When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video marketing pilots have five characteristics in common. Understanding these characteristics will help you manage the personalized video production process from pre-production to post-production. To make

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5 Tips To Boost Your Online Presence with Personalized Video Content

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In today’s digital age, online content has become the staple of any brand that wants to create relevance and recall on a virtual platform. And amongst all forms of content, video has become every company’s trump card. But with the over-saturation of video content that online platforms have experienced recently, how can one create video

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Micro-segmentation Basics And Personalized Marketing During Times Of Change

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[activecampaign form=132] In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions. I’ve talked about marketing segmentation before and its role when creating a personalized video marketing strategy that works. Through micro-segmentation,

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