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When a business grows, you know that marketing is a crucial component of success. But what do you do when you don’t have the expertise or time to manage your marketing campaigns [...]

Are you a marketing manager looking to track the success of your campaigns? Do you want to make sure your decisions are data-driven and informed by metrics? But with so many metrics to choose [...]

As a marketing manager, one of your main goals is to improve lead generation and drive revenue growth. There are many strategies marketers can use to improve lead generation. For instance, [...]

Direct mail marketing might appear outdated in our digital age with social media, email marketing, and other forms of digital marketing being the preferred methods of marketers. However, it has [...]

Creative direct mail marketing is great for direct-to-consumer brands seeking to generate leads and increase sales in a particular area because it allows them to send tailored messages to [...]

Localized digital marketing has become increasingly important, especially among brands with a strong presence through social channels. In the majority of social platforms, video is king. However, [...]

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]

If you work in marketing for an established organization, you’ve likely come across what I call the “engagement war.” Simply put, your audiences are constantly bombarded with [...]

Communicating benefits to employees can be difficult. Everyone is aware of direct payments because it is straightforward. But most organizations find it hard to successfully share and explain [...]

Video creation is one of the most profitable activities for media producers, advertisers, and publishers in the sports industry—and video automation helps them achieve new audiences and [...]