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Customer centricity has been linked to increased profits for companies. For instance, brands that focus on their customers are 60% more profitable than those that don’t. But how can your [...]

Marketing automation helps businesses interact with buyers throughout the customer’s lifetime. This is why more businesses have good reasons to start with it. However, many organizations [...]

When a recession hits, small businesses’ marketing needs to be more efficient. For instance, saving time and money so that your business doesn’t only stay afloat but also grows. Many [...]

As a small business, you need more efficient ways to do marketing online. This way, you can commit to your marketing plan’s goals. This is especially relevant if you have a limited budget. [...]

Many small business owners offer great products or services online. However, they understand that if their digital marketing was more efficient, they would boost sales and cut expenses. This is [...]

Businesses often request video production companies to make personalized videos. The types of video vary from an explainer video with variable data, to C-level executives that address customers [...]

Customer onboarding is the key to success for any business. No matter the industry, when your business provides a positive experience from day one, it sets your team apart from the competition. [...]

Marketing automation helps small businesses create sales funnels to increase sales. The beauty of this is that thanks to technology, a small company can do this without increasing its headcount. [...]

When brands and video marketers need to make personalized videos for marketing as part of a pilot program for the first time, many face the same challenges. Successful personalized video [...]

The customer experience (CX) impacts every area of your organization. What most marketers don’t know is that this also includes their video marketing strategy. When a video marketing [...]