June 2022

[activecampaign form=156] Hotel marketing automation is growing. Why? Hotels are under pressure to optimize their marketing budgets and digital marketing strategy. As a result, they need to find more efficient ways to attract potential guests from direct bookings, for example, with personalized videos. This is why I put together proven ideas to increase loyalty and […]

A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus on their customers as they scale. Automation doesn’t have to make your marketing impersonal. In fact, it can make it way more personal. For example,

Customer centricity has been linked to increased profits for companies. For instance, brands that focus on their customers are 60% more profitable than those that don’t. But how can your organization do the same? How can you engage with saturated audiences at scale and still deliver customer-centric marketing? With marketing automation, these brands can scale

Marketing automation helps businesses interact with buyers throughout the customer’s lifetime. This is why more businesses have good reasons to start with it. However, many organizations think that automation makes their marketing communications cold. This is why I decided to investigate if marketing automation can help businesses be customer-centric. In my analysis of different market