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Hotel marketing automation is growing. Why? Hotels are under pressure to optimize their marketing budgets and digital marketing strategy. As a result, they need to find more efficient ways to [...]

A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus [...]

Customer centricity has been linked to increased profits for companies. For instance, brands that focus on their customers are 60% more profitable than those that don’t. But how can your [...]

Marketing automation helps businesses interact with buyers throughout the customer’s lifetime. This is why more businesses have good reasons to start with it. However, many organizations [...]