Knowing how to communicate with customers in times of crisis can be really difficult. At least for some of us. However, there are some key strategies that you should consider to do it effectively. As you know, I usually write about personalized and automated marketing. I do it because it is one of the areas
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A personalized marketing campaign is a game-changer for a number of reasons. Personalized marketing delivers customized content to recipients, powered by customer data, its analysis, and the use of marketing automation tools or even old-school mechanisms. Consumers demand more personalization throughout the buying journey now more than ever. In fact, 48 percent of marketers know
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Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I often see companies that have more customer or consumer data than what they initially thought and have no clue about how to use this data to
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A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher grade of effectiveness. Even more, great personalized marketing initiatives use customer data as a pillar to enrich every message and content. This data
Beyond The Buyer Persona: An Augmented Buyer Persona For Your Personalized Marketing Read More »
Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading this and are not originally from Mars, chances are that when you were a kid you got a “[Your Name], come – here
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Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked with different budgets, target audiences, products, and people that have helped me learn a lot about one of my favorite things besides spending time
Thinking About Personalized Videos? Define Your Buyer Personas First Read More »
[activecampaign form=80] Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different industries use to deeply engage with their prospects, leads, and customers. My goal today is to share and explain personalized videos examples
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Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help you go over the first point of our recently published Personalized Videos Marketing Checklist: Defining your marketing personalization goals. The first step before even thinking about a personalized
Defining your personalization goals to create a powerful personalized video pilot Read More »
Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue per customer (72%)? The majority of marketers don’t actually know this. Segmentation is when you divide prospects, leads, clients or customers into sub-groups of people
Segmentation: The Key For A Personalized Video Strategy That Works Read More »
Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific context. Personalized emails are more than just a custom [FirstName] field in your emails. In this video, I show how to create personalized emails that get
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