Author name: Josías De La Espada

Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I often see companies that have more customer or consumer data than what they initially thought and have no clue about how to use this data to

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher grade of effectiveness. Even more, great personalized marketing initiatives use customer data as a pillar to enrich every message and content. This data

Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading this and are not originally from Mars, chances are that when you were a kid you got a “[Your Name], come – here

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked with different budgets, target audiences, products, and people that have helped me learn a lot about one of my favorite things besides spending time

[activecampaign form=80] Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different industries use to deeply engage with their prospects, leads, and customers. My goal today is to share and explain personalized videos examples