Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Beyond The Buyer Persona: An Augmented Buyer Persona For Your Personalized Marketing

Marketing / By

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher grade of effectiveness. Even more, great personalized marketing initiatives use customer data as a pillar to enrich every message and content. This data […]

Beyond The Buyer Persona: An Augmented Buyer Persona For Your Personalized Marketing Read More »

Thinking About Personalized Videos? Define Your Buyer Personas First

Marketing / By

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked with different budgets, target audiences, products, and people that have helped me learn a lot about one of my favorite things besides spending time

Thinking About Personalized Videos? Define Your Buyer Personas First Read More »

Defining your personalization goals to create a powerful personalized video pilot

Marketing / By

Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help you go over the first point of our recently published Personalized Videos Marketing Checklist: Defining your marketing personalization goals. The first step before even thinking about a personalized

Defining your personalization goals to create a powerful personalized video pilot Read More »

Segmentation: The Key For A Personalized Video Strategy That Works

Marketing / By

Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue per customer (72%)? The majority of marketers don’t actually know this. Segmentation is when you divide prospects, leads, clients or customers into sub-groups of people

Segmentation: The Key For A Personalized Video Strategy That Works Read More »

Video: How To Create Personalized Emails That Convert

Marketing / By

Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific context. Personalized emails are more than just a custom [FirstName] field in your emails. In this video, I show how to create personalized emails that get

Video: How To Create Personalized Emails That Convert Read More »

What are the best guest engagement channels for hotel marketing?

Marketing / By

[activecampaign form=132] Hotel marketing has become a battle or even a war for relevancy, with guest engagement at its heart. This relevancy makes it imperative to choose the guest engagement channel that marketers can use to boost their marketing communication, based on customer segments. At the same time, this relevancy starts from the inside and

What are the best guest engagement channels for hotel marketing? Read More »