To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of legislation which grants people living in Europe new powers over the data collected about them such as, the right to access or omit their data, […]
What GDPR Means for a Solid Hotel Marketing Read More »
Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video marketing as customers are more likely to be a repeat customer if a brand provides targeted personalized offers. Personalized video marketing is an opportunity
Must-Know Video Marketing Stats For Hotel Marketing Read More »
It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But it is also known that robust strategies will use any medium, channel, and content in order to evoke the desired reaction from each and every prospect. Below you’ll find 5
Video Marketing Strategies for 2019 Read More »
[activecampaign form=156 css=1] Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the competition. Hotel marketers and sales directors are facing unprecedented changes in a saturated industry. This situation demands marketing
Top 18 Hotel Marketing Strategies (with Examples by Successful Hotels) Read More »
Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online buying indicates that the website is becoming a key point of entry to establish an interactive relationship with customers and obtain client email profiles. The Internet
Email Marketing Segmentation in the Hotel Industry: Trends And Examples Read More »
Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take the hotel, travel, hospitality and leisure industries as an example. In the past, the hotel industry has gained rapid growth and, at times, over-expansion of tourism industries. Currently, the hotel industry
Customer Engagement Challenges for Marketing Professionals in the Hotel Industry Read More »
[UPDATE]: Download the free report about personalized marketing and GDPR now It seems obvious, but it is not. They are not the same. Your audiences are constantly changing. They demand a unique approach according to their needs, experience and even budget. At least this is what data and our experience show. A few months ago
The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate your business from the competition. If you are able to meet these criteria, not only will you be successful, you will start to pull away from
How Personalized Videos Can Generate Positive Reviews For Your Business Read More »
This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase engagement by evoking a reaction from their segmented, individualized audiences. We empower the marketing communications for companies like Mitsubishi, Zumba or FlightCentre with relevant 1 to
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Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b organizations. Their study revealed the importance of life event marketing and the value of implementing a strategy around these events. But there is something that
Baby Steps To Improve Customer Engagement Read More »
