In today’s episode from the Reaction by Pirsonal podcast, we’ll learn that personalized videos are created from structured data. The full Pirsonal personalized video platform is based on this really simple but powerful concept.
Regardless of the data source, a personalized video template creates the videos with the look, feel and data you’ve defined. We’ll start by explaining what structured data is. Then we’ll share a few examples to help you better understand how your personalized videos use structured data sets and how marketing automation uses webhooks to update the contact details of your customer with the personalized video URL so that you can send better email marketing campaigns.