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Personalized video marketing has become an industry itself. Video personalization is helping organizations from a variety of industries to improve customer experience with video marketing [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

At Pirsonal we focused on personalized multimedia communications, powered by data that makes our clients’ marketing communications relevant to the individual. That’s why it’s [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the [...]