What GDPR Means for a Solid Hotel Marketing

To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Must-Know Video Marketing Stats For Hotel Marketing

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

Video Marketing Strategies for 2019

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But [...]

Top 18 Hotel Marketing Strategies (with Examples by Successful Hotels)

Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the [...]

Workshop in Madrid: Hotel Marketing and Marketing Personalization

Clients are tired of hotels not being relevant to their needs, contexts, and priorities. This has a huge impact on your hotel marketing strategy, on your conversions and on each of the messages [...]

Email Marketing Segmentation in the Hotel Industry: Trends And Examples

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online [...]

Customer Engagement Challenges for Marketing Professionals in the Hotel Industry

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take [...]

An Upcoming Report: GDPR And The Impact Of Marketing Individualization On The Hotel, Travel and Leisure Industries

[UPDATE]: Download the free report about personalized marketing and GDPR now It seems obvious, but it is not. They are not the same. Your audiences are constantly changing. They demand a unique [...]