Marketing

Webinars help you understand where potential customers are in the buying process. This is one of the reasons why webinars are one of the main B2B marketing strategies nowadays. Crafting the right [...]

In these times, B2B sales growth is more important than ever. Sales teams invest a lot of their time crafting the right sales letters and funnels. The reality is that the process gets more [...]

Personalized call-to-action buttons are 200% more effective than generic ones. This means that more viewers click on the videos. As a result, businesses increase video conversion rates. Using [...]

Why do personalized videos fail? There is nothing magical about a personalized video marketing campaign. Really. If you wonder how to create digital video or email marketing campaigns that stand [...]

If you like to optimize digital marketing processes, automate repetitive tasks, or if you are into marketing automation, chances are that you have stumbled upon Zapier. Now, with our Zapier app [...]

Over the years, the concept of a video marketing platform has evolved. This happens as a result of changes in the behavior of audiences. It has also evolved thanks to the rapid adoption of new [...]

For many businesses, 2021 is a year of acceleration, thanks to the challenges that COVID leaves behind us. The fear of buying online decreased, leading to an unprecedented increase in online [...]

In today’s digital age, online content has become the staple of any brand that wants to create relevance and recall on a virtual platform. And amongst all forms of content, video has become [...]

Personalized marketing automation can make a huge difference in your marketing and sales outreach results. Marketers know that even when 1:1 personal messaging platforms have become mainstream, [...]

Christmas brand videos are quite common during the holiday season. Just like almost every year, video marketing will shine in creative ways during this festive season. Organizations from around [...]