Archives

Customer engagement based on personalization makes a difference in your business. This is why you are here. I don’t blame you. I’m sure that the current global situation helps you [...]

In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors [...]

Learning how to create warm marketing messages in times of crisis will be an organization-saver. Communicating well in times of uncertainty is one of the things that your customers will [...]

Knowing how to communicate with customers in times of crisis can be really difficult. At least for some of us. However, there are some key strategies that you should consider to do it [...]

A personalized marketing campaign is a game-changer for a number of reasons. Personalized marketing delivers customized content to recipients, powered by customer data, its analysis, and the use [...]

Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I [...]

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher [...]

Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading [...]

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked [...]

Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different [...]