January 2020

Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I often see companies that have more customer or consumer data than what they initially thought and have no clue about how to use this data to […]

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher grade of effectiveness. Even more, great personalized marketing initiatives use customer data as a pillar to enrich every message and content. This data