[activecampaign form=132] Learning how to create warm marketing messages in times of crisis will be an organization-saver. Communicating well in times of uncertainty is one of the things that your customers will appreciate the most in the middle of any crisis. Doing it wrong, without heart or reason, will probably kill your reputation and then […]
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Knowing how to communicate with customers in times of crisis can be really difficult. At least for some of us. However, there are some key strategies that you should consider to do it effectively. As you know, I usually write about personalized and automated marketing. I do it because it is one of the areas
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A personalized marketing campaign is a game-changer for a number of reasons. Personalized marketing delivers customized content to recipients, powered by customer data, its analysis, and the use of marketing automation tools or even old-school mechanisms. Consumers demand more personalization throughout the buying journey now more than ever. In fact, 48 percent of marketers know
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