[activecampaign form=80] Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different industries use to deeply engage with their prospects, leads, and customers. My goal today is to share and explain personalized videos examples […]
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Personalization is related to the three top priorities marketing executives have in their agendas: Customer loyalty, gathering customer data and remaining a relevant brand. Today I’ll help you go over the first point of our recently published Personalized Videos Marketing Checklist: Defining your marketing personalization goals. The first step before even thinking about a personalized
Defining your personalization goals to create a powerful personalized video pilot Read More »
Segmentation is everything when talking about marketing. But this is something we often forget. Let me give you an example… Did you know that segmented email campaigns drive more revenue per customer (72%)? The majority of marketers don’t actually know this. Segmentation is when you divide prospects, leads, clients or customers into sub-groups of people
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Learning how to create personalized emails for your marketing and sales efforts can be a big deal. Customers demand a more relevant communication that takes into consideration their specific context. Personalized emails are more than just a custom [FirstName] field in your emails. In this video, I show how to create personalized emails that get
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