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To better understand how a hotel marketing should be nowadays, let’s start by explaining what GDPR is. GDPR stands for General Data Protection Regulation. GDPR is a massive section of [...]

Knowing what are the main video marketing stats for hotel marketing will be crucial a marketer in the hospitality industry. The current major trend in the hotel industry is personalized video [...]

It’s known well-executed video marketing strategies are more effective than text-based ones, as it engages peoples mind, captures leads and convinces buyers across the customer journey. But [...]

Competition in the hotel industry is ferocious. Hotel marketers are looking not only for new ways to surprise their customers but also for a new approach that allows them to stay away from the [...]

Clients are tired of hotels not being relevant to their needs, contexts, and priorities. This has a huge impact on your hotel marketing strategy, on your conversions and on each of the messages [...]

Email marketing is amongst one of the vital components of the hotel marketing and online distribution strategy, especially for hotels that want more direct bookings. The swing toward online [...]

Companies are increasingly recognizing the value of establishing close customer engagement strategies. These strategies lead to better marketing to achieve healthier business relationships. Take [...]

[UPDATE]: Download the free report about personalized marketing and GDPR now It seems obvious, but it is not. They are not the same. Your audiences are constantly changing. They demand a unique [...]