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When high-stakes campaigns become personal, they land. Bronze–Lens Awards 2026. Read the case study →

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Trial Account Incident Investigation: Message from Pirsonal’s CEO

By Josías De La Espada / December 5, 2023 / 2 minutes of reading

Dear Valued Customers and Partners,

I’m writing to address a recent incident that has come to our attention and may have affected several individuals. However, it’s important to emphasize that this incident has no bearing on the security or integrity of our systems.

At Pirsonal, security is among our highest priorities. We meticulously operate with utmost care in all our processes, particularly in safeguarding your information.

The Incident

Recently, it came to our notice that several individuals, potentially over a thousand, received communications implying an association with our services.

This incident stems from the unauthorized use of emails in the creation of trial accounts in our personalized video software, an issue we are actively investigating.

Prioritizing Security and Privacy

Our primary commitment is to ensure the security and privacy of our clients and partners. Consequently, we take this matter seriously and have promptly reported it to the relevant authorities.

Old-School Sales Process

We have a meticulous and personalized sales process where each client is manually onboarded one by one. This includes when clients are using our personalized video platform for the first time and during payment transactions.

Therefore, we know all our clients and the vast majority of real trial users.

Also, there is no current way users can upgrade to paid plans without our assistance. Thus, email accounts used to create trial accounts in our system can’t upgrade to paid plans.

ISO 27001 Certification

Pirsonal proudly holds an ISO 27001 certification, indicating our dedication to information security management. Learn more about ISO27001 here.

This certification confirms our compliance with the highest global standards, ensuring robust data protection, risk management, and ongoing improvement in security protocols.

Incident Clarification

Despite the concern caused by this incident, it’s important to note that it doesn’t compromise the security or integrity of our systems. It involves automated processes like spam bots using random emails globally, not a breach within our infrastructure.

Our Commitment and Apology

We deeply regret any inconvenience caused and assure you that we’re taking swift and decisive steps to address this matter.

Your trust is critical to us, and we are unwaveringly dedicated to maintaining the highest standards of security and professionalism.

Get in Touch

Should you have any concerns or need further clarification, please reach out to our team directly. We’re here to support and assist you every step of the way.

Thank you for your understanding and continued trust in Pirsonal.

Sincerely,

Josías De La Espada
CEO, Pirsonal

About The Author

Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.
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