When it comes to event planning, few endeavors are more challenging than impressing VIP leaders and ensuring their presence at a special event.
A renowned event planning firm faced precisely this challenge when tasked with organizing an event for Accenture in Spain.
The goal was clear: create a lasting impression and increase the attendance of VIP invitees. In a world where every detail matters, the solution came from an unexpected source – personalized video invitations.
In this article, you’ll learn more about their experience and how creating personalized videos to invite VIP leaders can help you increase attendance rates.
The Context: Accenture and the Importance of Events
Accenture is a global leader in consulting, technology, and professional services. Their high-profile events are not just about showcasing their capabilities; they are about making an indelible mark on the minds of C-level executives from prominent Spanish companies.
Bringing these influential figures to the event is a feat in itself, and every element of the invitation must be carefully orchestrated to leave a lasting impression and increase the attendance rate.
To understand the power of personalized video invitations, let’s delve into the challenges the event planning firm faced:
- Personalization on a Massive Scale: Inviting hundreds of top C-level executives individually by name is a daunting task. Traditional methods would be impractical and time-consuming.
- Language and Accent Barriers: The best person to invite the attendees was the event’s main speaker himself. However, he had a German-English accent, which could have posed a potential communication hurdle, especially when pronouncing Spanish names which tend to be difficult. How do you ensure that each invitee receives a message they can understand and connect with and that still sounds like him?
- The Impact of Physical Invitations: To boost open and response rates, the agency decided to send physical invitations by mail. This added another layer of complexity and required an innovative approach.
- The Pressing Matter of Deadlines: In the fast-paced world of event planning, deadlines are sacrosanct. Every delay could have cascading effects on the overall success of the event.
The Solution: Personalized Video Invitations
Faced with these formidable challenges related not only to technology but also to human-powered help, the event planning firm turned to Pirsonal, a personalized video solution provider.
The agency realized that the power of personalized video invitations could be the key to overcoming these obstacles.
The approach was multifaceted:
- Scalable and Fast Video Production: Pirsonal’s personalized video engine allowed for rapid and scalable video creation. This addressed the issue of video personalization at scale.
- A Branded Template with a Local Touch: To ensure the invitations resonated with the invitees, a branded template was designed. It incorporated content provided by the media agency, designed by Pirsonal’s Professional Services, and inspired by a popular TV show in Spain, as well as dynamic audio and dynamic text, with versions in Spanish and English. This localized touch added a unique and relatable aspect to the invitations.
- Voice Replication: To tackle the language and accent barrier, an actor with the ability to replicate the speaker’s voice, including the German-English accent, was enlisted. This allowed the creation of dynamic content quickly and efficiently.
- Interactivity and Call-to-Action: The personalized videos were not mere invitations but interactive experiences. Pirsonal added elements that allowed viewers to interact with a personalized call-to-action to confirm their attendance. This transformed the passive act of receiving an invitation into an engaging process.
- Meeting Deadlines and Adapting to Chaos: Pirsonal and the agency worked in close collaboration to meet the demanding deadlines of event planning. The ability to adapt to the agency’s unique way of working, even in a chaotic last-minute environment, ensured a seamless process.
- Easy process: The media agency didn’t have time to learn something new. They simply shared an XLS file with Pirsonal’s Professional Services. Then, we created the personalized videos from the XLS file, personalized landing pages, and interactive. Since every video had a unique ID and URL, we also created a QR that the media agency could then incorporate into the direct mail pieces.
The results were nothing short of exceptional. The event, designed to impress VIP leaders and elevate Accenture’s brand, was a resounding success. Maria, an account executive at the media agency, expressed their satisfaction with the outcome, saying “The event went fantastically, thank you very much!”
The Power of Personalization
This case study is a testament to the power of personalization video marketing, especially when dealing with VIP executives.
In the world of event planning, where every detail matters, the ability to create personalized video invitations made all the difference.
It transformed a logistical nightmare into a seamless process and ensured that each invitee felt valued and important.
The key takeaway here is that personalization is not just a marketing buzzword; it’s a powerful tool that can significantly impact outcomes.
Whether it’s boosting event attendance, increasing engagement, or enhancing brand perception, personalized video invitations can be a game-changer.
Personalized video invitations have become a powerful tool for making a lasting impression and achieving your event goals.
This case study shows how partnering with Pirsonal and using our Professional Services and personalized video software can create a top-tier campaign that exceeds your objectives.
I understand that you may have some questions. How about we schedule a call? During this call, we will take the time to listen to your needs, and then we will share valuable ideas, examples, and recommendations with you. Our aim is to assist you in creating an unforgettable experience that will greatly increase your attendance rate.
The story of personalized video invitations demonstrates how technology and creativity can address complex challenges in event marketing. Harness this potential for your next event and elevate your experience.