Author name: Josías De La Espada

Customer retention managers and specialists are growing among B2B businesses. But more often than not, customer retention lies on marketing managers. Retention is one of the biggest challenges marketing teams face, especially when companies cut budgets. For many businesses, attracting customers is the easy thing. Keeping them, though, it’s a different conversation. This is one

Video marketing has become an essential tool for businesses to promote their products and services effectively. But most marketing teams and leaders find themselves stuck when trying to create a successful video marketing campaign. To create a successful video marketing campaign, you should understand your audience and create content that connects with them. This also

In the fast-paced world of B2B marketing, understanding your target audience is crucial for the success of your B2B marketing strategy. One effective way to gain deep insights into your B2B customers is by developing accurate and detailed customer personas. Customer personas are vital in B2B marketing because they provide valuable information about your customer’s

Attention spans are shrinking and competition for consumer engagement is fierce. This is why businesses need to employ creative and effective strategies to boost their brand awareness. One powerful tool that has gained immense popularity is video marketing. Video content has the ability to captivate audiences and convey messages in an engaging manner across the

Companies are increasingly realizing the importance of synergy and collaboration between different departments to achieve organizational goals. One crucial partnership that can significantly impact a company’s success is between the sales and marketing teams. Marketing and sales teams must collaborate to improve lead generation, enhance customer experience, optimize resources, combine expertise, and overcome challenges for