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Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Cracking the Code: Making Personalized Videos to Skyrocket Engagement

Marketing / By

Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can capture customer attention and encourage them to take action. For example, this video explains what a mortgage forbearance is and offers guidance on the next steps for the customer.

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TOP Marketing Personalization Trends: Revealing the Impact of Personalization in Marketing in 2024

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Marketing personalization is a game-changer as it supports successful growth strategies in any business’s marketing effort. In fact, according to a recent survey, 73% of marketing leaders have had success with personalization as a growth driver, showing its potential. Tailoring strategies, interactions, and messages to individual customer needs, context, and interests improves your marketing’s effectiveness,

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Personalized Videos: The Key to Unlocking Loyalty and Revenue at Every Customer Stage [Guide]

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Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the customer journey. There is a clear reason why brands embrace video personalization. In the age of information overload, customers are bombarded with a deluge of irrelevant interactions and messages

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What’s Enterprise Marketing? Understanding the Core Strategies for B2B Success

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Enterprise Marketing is a comprehensive B2B marketing approach that focuses on driving growth, nurturing long-lasting customer relationships, and scaling business operations in the corporate world. As a marketing leader, mastering the art of Enterprise Marketing is essential for steering your organization toward success. In this article, we’ll explore the various strategies that make Enterprise Marketing

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Drive Engagement with Personalized Video Software for Enterprises: Pirsonal’s ISO 27001 Certification Guarantees Security

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Update (2026): Pirsonal has maintained ISO/IEC 27001 certification since 2023 and has now updated its certification to align with the latest revision of the standard in Europe. This page has been updated to reflect our current security posture and ongoing compliance approach. In an increasingly competitive business landscape, engaging with audiences and standing out from

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This is What’s Missing In Your Customer Engagement Strategy

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The majority of businesses (89%) try to compete based on customer experience (Gartner). However, in my experience, many are missing a critical aspect of successful customer engagement strategies. Personalization is the missing key to enhancing customer engagement in your business. By tailoring experiences, content, and recommendations to individual customers, you can foster deeper connections, drive

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The Only 3 Video Editing Tools You Need To Make Personalized Videos For Customers

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To make personalized videos for customers, you often need two types of video editing tools. One tool is for editing videos after they have been recorded or designed, allowing users to improve the quality of the footage. The other tool is used to personalize videos automatically on a large scale and in the cloud.Hence, creative

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Why Choosing A Personalized Video Software With ISO 27001 Certification Is Critical to the Success Of Your Organization

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Choosing secure personalized video software with ISO 27001 certification ensures data security, customer trust, streamlined processes, and a competitive advantage for organizations. Organizations consider two perspectives when choosing a personalized video vendor: People want brands to provide secure and personalized communications. Leadership, Legal, and Compliance teams understand that there is a lot at stake. Hence,

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5 Detailed Best Practices for Unleashing Customer Engagement and Business Performance

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Welcome to a world where customer engagement is the key to unlocking remarkable business performance. To achieve remarkable business performance, you need to keep customer engagement at the core of every action. Here is how: Understanding customer. Personalizing the customer experience. Leveraging technology to engage with clients across the journey. Building strong customer relationships. Measuring

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