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Video in marketing is one of the main tools marketers use to boost customer engagement. But are insurance companies using video content to effectively drive sales? As technology evolves, [...]

To increase insurance sales and keep the level of growth, insurance companies and brokers need to update the way they do sales. Nowadays, customers require a deeper level of interaction. At the [...]

Customer engagement is one of the main reasons why marketers make videos. Video interactivity helps companies increase video engagement to satisfy and retain customers. Did you know increasing [...]

Video conversion is a key metric to pay attention to create effective interactive marketing campaigns with videos. Interactive videos help businesses engage with viewers so that they react. But [...]

The most successful SaaS companies are the ones that recognize customer churn as an issue to deal with. This is why more software companies are using personalized interactive videos as a key part [...]

Most customer-oriented organizations need to enhance customer experience (CX). Simply put, the better the experience, the better the lifetime value your business gets. Video seemed to be the way [...]

Videos for B2B sales enablement are something that every company should be embracing for a variety of reasons. One of the most impactful types of video marketing is an interactive video. [...]

If you need to promote a webinar, you have to think about much more than just the promotion itself. As a marketer, you need to make sure you bring qualified leads to the funnel. Also, that you [...]

Webinars help you understand where potential customers are in the buying process. This is one of the reasons why webinars are one of the main B2B marketing strategies nowadays. Crafting the right [...]

In these times, B2B sales growth is more important than ever. Sales teams invest a lot of their time crafting the right sales letters and funnels. The reality is that the process gets more [...]