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Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, [...]

Video marketing has emerged as one of the most effective tools for engaging with audiences. Personalized videos, in particular, offer a unique opportunity to deliver tailored messages that [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

In today’s subscription-driven economy, from insurance plans to fitness apps, customer churn—the rate at which customers cancel their subscriptions—is the silent killer of growth. Studies [...]

Unhappy employees are bad news for any organization. To keep employees satisfied and encourage them to stay and attack their peers, it’s crucial to communicate benefit and compensation [...]

Video marketing is evolving with the use of AI and video automation, allowing more teams to create videos. With increased competition, it’s crucial for your brand to connect with the [...]

Email marketing is still the most popular channel among companies to engage with customers. However, many brands are sending emails to the same contacts, which makes it difficult to stand out and [...]

Dear Valued Customers and Partners, I’m writing to address a recent incident that has come to our attention and may have affected several individuals. However, it’s important to [...]