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There are economic ups and downs, and customers have high expectations. It’s not enough to just get new customers anymore. The key to long-term growth is to build a loyal customer base. [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce [...]

Marketing leaders today face a double-edged sword. On one hand, content creation is now easier thanks to AI tools for creating videos, emails, and articles, as well as marketing automation [...]