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May 2024

Unlocking the Power of People: Why VOC and VOE Matter for Engagement in a Crowded Market

Marketing / By

Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice of the Employee (VOE). Mastering these tools will help you craft personalized messages for internal comms and customer-facing marketing campaigns, from videos to

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The Engagement Enigma: Reaching Customers Who Ditch Your Emails With Video And Personalization

Marketing / By

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question persists: why aren’t customers visiting your site engaging with your messages? You know when they engage simply because they take the action or step that aligns with your business

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