Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma of direct mail vs email marketing when facing lower ROI from direct mail campaigns. However, there are times when the best way to engage with a particular audience
Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace video marketing. In fact, 78% of people say they’ve been convinced to take action by watching a video. Similarly, 75% of brands with high member engagement
The Ultimate Guide to Personalized Video Marketing In The Customer Journey Map Read More »
[activecampaign form=132] In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions. I’ve talked about marketing segmentation before and its role when creating a personalized video marketing strategy that works. Through micro-segmentation,
Micro-segmentation Basics And Personalized Marketing During Times Of Change Read More »
With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the fundamentals of your website. Let me ask you… How do you know if you’ve got things right with your marketing automation and site
Marketing Automation fundamentals: get your site elements right to attract customers Read More »
