Archives

Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

Large sales teams in the real estate industry face an exceptional challenge: forging meaningful connections with leads and customers through engaging content. To tackle this formidable task, [...]

Making personalized videos is often seen by marketing leaders as an innovative way to improve customer experience, increase retention, and boost engagement. Utilizing personalized videos can [...]

Personalized videos are data-driven videos that are tailored to an individual’s interests, preferences, context or demographic background. They are used to engaging with them across the [...]

Customer engagement plays a crucial role in the success of any business. It is the process of building a solid connection and fostering meaningful interactions with customers. When you deliver a [...]

Content marketing has been one of the key strategies B2B marketers have used to attract and educate customers over the last few years. It has worked incredibly well for many. At Pirsonal, for [...]

As a marketing manager in a business-to-business (B2B) company, you’ll find that having a strong brand identity is often overlooked. Many companies focus solely on the products or services [...]

When a business grows, you know that marketing is a crucial component of success. But what do you do when you don’t have the expertise or time to manage your marketing campaigns [...]

Traditional direct mail campaigns can be generic and may not individually resonate with potential customers, resulting in low engagement and response rates. Many marketers experience the dilemma [...]