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In legacy industries, like construction, roofing, and manufacturing, modern marketing is harder than it looks. Tactics that once worked—print ads, trade shows, or generalized email blasts—no [...]

Throughout 2025, something unusual happened across almost every corner of the market. Whether you were serving software users, banking customers, students, association members, or everyday [...]

Getting busy B2B buyers to pay attention, understand your message, and take action has never been harder. This is especially true for VPs of Marketing in complex industries (enterprise SaaS, [...]

Getting customers is hard. Keeping them is harder. Across industries, marketing teams are feeling the same pressure: Acquisition costs keep climbing. Loyalty is eroding. Customers switch the [...]

Forrester’s latest CX Index report paints a bleak picture. US consumer satisfaction with customer experiences has plummeted to a new low for the third consecutive year, signaling a crisis [...]

Imagine a bustling marketplace, overflowing with products and services vying for attention. How do you stand out? The answer lies in a powerful duo—the Voice of the Customer (VOC) and the Voice [...]

Today’s marketing and customer experience (CX) landscape is a battlefield. You craft compelling campaigns, personalize emails, and target the right contact list. Yet, a nagging question [...]

Imagine you’re Amelia, a seasoned marketing leader at a prominent insurance company in the UK. Competition is fierce, and customer acquisition costs are rising. Engagement with traditional [...]

Marketing leaders often encounter a great deal of information overload. Similarly, customers struggle to determine if a product or service is suitable. With short attention spans and fierce [...]

The customer journey, a critical aspect of marketing, encompasses the stages a consumer passes through before purchasing. From initial awareness to post-purchase satisfaction, every step presents [...]