Shifting To Customer Engagement Based On Personalization – Examples

[activecampaign form=132] Customer engagement based on personalization makes a difference in your business. This is why you are here. I don’t blame you. I’m sure that the current global situation helps you understand that a few things need to change. Marketing budgets are frozen and customers are canceling your services. This means that keeping every […]

Shifting To Customer Engagement Based On Personalization – Examples Read More »

Micro-segmentation Basics And Personalized Marketing During Times Of Change

Marketing / By Josías De La Espada

[activecampaign form=132] In marketing, a microsegment or micro-segmentation is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions. I’ve talked about marketing segmentation before and its role when creating a personalized video marketing strategy that works. Through micro-segmentation,

Micro-segmentation Basics And Personalized Marketing During Times Of Change Read More »

Create Warm Marketing Messages In Times Of Crisis

Marketing / By Josías De La Espada

[activecampaign form=132] Learning how to create warm marketing messages in times of crisis will be an organization-saver. Communicating well in times of uncertainty is one of the things that your customers will appreciate the most in the middle of any crisis. Doing it wrong, without heart or reason, will probably kill your reputation and then

Create Warm Marketing Messages In Times Of Crisis Read More »

How To Communicate With Customers In Times Of Crisis

Marketing / By Josías De La Espada

Knowing how to communicate with customers in times of crisis can be really difficult. At least for some of us. However, there are some key strategies that you should consider to do it effectively. As you know, I usually write about personalized and automated marketing. I do it because it is one of the areas

How To Communicate With Customers In Times Of Crisis Read More »

6 Mistakes To Avoid When Creating A Personalized Marketing Campaign

Marketing / By Josías De La Espada

A personalized marketing campaign is a game-changer for a number of reasons. Personalized marketing delivers customized content to recipients, powered by customer data, its analysis, and the use of marketing automation tools or even old-school mechanisms. Consumers demand more personalization throughout the buying journey now more than ever. In fact, 48 percent of marketers know

6 Mistakes To Avoid When Creating A Personalized Marketing Campaign Read More »

How To Use Customer Data To Create Personalized Messages

Marketing / By Josías De La Espada

Customer data, creativity, and a robust marketing personalization strategy are key points to create personalized marketing messages that make sense and that make people react. In my experience, I often see companies that have more customer or consumer data than what they initially thought and have no clue about how to use this data to

How To Use Customer Data To Create Personalized Messages Read More »

Beyond The Buyer Persona: An Augmented Buyer Persona For Your Personalized Marketing

Marketing / By Josías De La Espada

A buyer persona is a key part of any personalized video marketing strategy. The most effective personalized marketing programs are based on what you know about real people to achieve a higher grade of effectiveness. Even more, great personalized marketing initiatives use customer data as a pillar to enrich every message and content. This data

Beyond The Buyer Persona: An Augmented Buyer Persona For Your Personalized Marketing Read More »

Personalized call to action: How to use it in your personalized videos

Marketing / By Josías De La Espada

Using a personalized call to action in your marketing messages can dramatically change your conversions. Let me explain why and how to use them in your personalized videos. If you are reading this and are not originally from Mars, chances are that when you were a kid you got a “[Your Name], come – here

Personalized call to action: How to use it in your personalized videos Read More »

Thinking About Personalized Videos? Define Your Buyer Personas First

Marketing / By Josías De La Espada

Buyer personas are a great deal. In the last 8 years, I’ve helped a few companies with their digital marketing challenges, especially those related to 1 to 1 interactions. I’ve worked with different budgets, target audiences, products, and people that have helped me learn a lot about one of my favorite things besides spending time

Thinking About Personalized Videos? Define Your Buyer Personas First Read More »

Personalized Videos Examples

Marketing / By Josías De La Espada

[activecampaign form=80] Personalization is the rock on which good marketing and sales strategies are based. Personalized videos have become more than just a marketing and sales trend but the tool brands from different industries use to deeply engage with their prospects, leads, and customers. My goal today is to share and explain personalized videos examples

Personalized Videos Examples Read More »