Marketing

According to a Pew report, YouTube videos aimed at children under the age of 13 are highly popular. Their study showed that these videos received almost three times as many views on average as [...]

Corporate Christmas videos can go unnoticed or they can become profitable video marketing content. During this time of the year, millions of consumers receive greeting card videos from businesses [...]

This Christmas shopping season will look different compared to years gone by. How is this going to be reflected in your Christmas video marketing strategy? Around this time in the year, video [...]

Creating personalized video messages can be more complicated than it seems at a glance. Personalized video messages are generally used in creative advertising, marketing automation strategies, [...]

As audiences become more and more digital, marketers face an unprecedented challenge when it comes to segment their audiences. Market segmentation is a process of dividing a heterogeneous market [...]

To personalize the customer experience, you need to have a deep understanding of all the interactions your customers have with your organization through the customer journey. You also need to [...]

Customer engagement has no shortcuts. Customer engagement is important because it has become the route to every vital brand-customer interaction. Personalized marketing is what makes it relevant [...]

Spreadsheets are one of the most popular everyday documents. They help businesses organize and categorize data into a logical format. This is what we call “structured data”. This [...]

Do you like desserts? I love them. Even If I’m the kind of person that mixes sweet and salty food all the time, I usually leave dessert to the end. Also, when someone tells me “I have [...]

Every organization needs a customer engagement engine. Why? Easier than you thought. Without customers, your organization dies. Customers need to be constantly engaged with your brand. Are your [...]