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Author name: Josías De La Espada

Josías De La Espada is CEO of Pirsonal. For more than a decade, Josías has guided marketing, CX, sales, HR, and product teams worldwide in using personalized video to cut through noise, prove ROI, and engage audiences at scale. With a background in advertising and innovation, he is recognized as an early pioneer in personalized video marketing—valued by clients for his strategic insights, responsiveness, and hands-on support that make complex campaigns succeed.

Personalized Video Marketing ROI: Why Generic Videos Fail in 2026 (and How to Fix Them)

Marketing / By

In the run‑up to 2026, marketing budgets are finally rebounding, but CFOs are watching every line item. Marketing leaders are under pressure to prove that every campaign drives pipeline, retention or renewals. Yet many teams are still producing generic videos that look slick but fail to move the needle. That gap between effort and impact

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10 Marketing & Customer Engagement Trends for 2026: Beyond AI Hype, Toward Real ROI

Marketing / By

Every week I talk with marketing leaders, and I’ve noticed something curious. A new common question is now about AI video. “Can we clone a voice? Can we generate scripts automatically? Can AI edit everything for us?” But when I flip the conversation and ask, “How will this deliver ROI?”, things get quieter. It’s not

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Why (and How) to Launch Personalized Year-in-Review Videos—Even If You’ve Never Done It Before

Marketing / By

What if 60–70% of your audience actually watched your year-end message—and most of those who watched clicked to act? One brand did it using nothing more than a spreadsheet, a simple base video made in Canva, and Pirsonal’s personalized video software. Within hours, over 100 people shared their videos publicly. No extra headcount. No new

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Customer Journey Strategy 2026: A Practical Guide to Closing Onboarding, Engagement, and Retention Gaps

Marketing / By

Over the past year, I’ve noticed a pattern across industries like SaaS, financial services, real estate, and professional services. Marketing teams are strong at getting new leads in the door. Acquisition campaigns perform, pipelines fill, dashboards look good. But somewhere between sign-up and renewal, momentum slips. Customers onboard slowly. Engagement fades after the first few

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Salary Isn’t Enough: Why Employee Benefits Communication Drives Retention

Marketing / By

Every year, HR leaders invest millions into benefits programs. Health coverage. Retirement plans. Wellness stipends. Discounts. Career development opportunities. Yet when you ask employees what their company offers, the answers often sound like guesswork: “I think I get something for health… maybe retirement too?” The result is a hidden crisis of poor employee benefits communication:

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Why Your Personalized Video Email Campaign Isn’t Converting (And What to Do Next)

Marketing / By

Most of the teams we work with are already stretched thin. Some won’t even look at their personalized video analytics. Others pay close attention—not because they love dashboards, but because they need campaigns to drive real business results. And often, that takes optimization—especially in email. Personalized video email marketing isn’t “hit send and hope.” It’s

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What Is an Automated Impact Report Video? Definition, Benefits & FAQs

Marketing / By

Static PDFs and lengthy reports aren’t cutting it anymore. Your audience expects engaging, relevant, and personalized stories—not endless pages of dry data. This shift is why automated impact report videos are quickly becoming the new standard for member-based organizations, franchises, nonprofits, and more. What Is an Automated Impact Report Video (AIRV)? An Automated Impact Report

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76% Engagement: How a B2B2C Brand Used Personalized Video to Drive Member Loyalty and Shares

Marketing / By

A sustainability-focused B2B2C brand needed a better way to show its members the value they created together over the past year. Their yearly impact report—normally shared as a PDF—wasn’t driving the engagement, visibility, or retention they hoped for. So they partnered with Pirsonal to turn these static reports into emotionally resonant, personalized video experiences. The

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Automated Impact Reports: From Excel to Share‑Ready Video

Marketing / By

When it comes to impact reports, static PDFs don’t spark action. Personalized videos do. Imagine turning a dusty spreadsheet into 10,000 short, on‑brand videos your members can’t wait to share on Instagram. This guide shows you how—step by step. TL;DR — Key Takeaways Up Front Personalized, co‑branded videos crush static PDFs for engagement and shares. One template

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How to Launch Your First Large-Scale Personalized Video Project Fast and Safely

Marketing / By

Key takeaway: The tech to personalize 10k–50k videos already exists. What usually stalls a first-time rollout is people bandwidth—aligning creative, data, voice, compliance, and analytics. Pirsonal bridges that gap with a DIY-friendly platform plus on-demand expert assistance, all on ISO 27001 infrastructure that can reside in the UK, EU, US, or custom locations—your call. Why

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