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As we move into 2023, video marketing with personalized videos will become more and more important for brands looking to increase customer engagement individually. This is why the easiest way to [...]

Data-driven marketing personalization is quickly becoming the norm among B2C brands in many industries. Why? By leveraging customer data, brands can create more tailored and relevant marketing [...]

Looking for a guide on how to improve a customer journey map with personalized video marketing? You’re not alone. With the pandemic and market recessions, even more, businesses embrace [...]

Marketing through email is an effective way to improve customer relationships in the hotel industry. However, many marketers forget that there is light after a booking confirmation email. After [...]

Hotel loyalty programs drive customer engagement. As a result, higher loyalty leads to more revenue and profitable growth. For example, hospitality brands like Hilton see more than 50% of room [...]

Hotel marketing automation is growing. Why? Hotels are under pressure to optimize their marketing budgets and digital marketing strategy. As a result, they need to find more efficient ways to [...]

A customer-centric business is one that puts the customer at the center of everything they do. What many business owners don’t know is that marketing automation helps small businesses focus [...]

Customer centricity has been linked to increased profits for companies. For instance, brands that focus on their customers are 60% more profitable than those that don’t. But how can your [...]