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The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate [...]

This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase [...]

Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b [...]

With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the [...]