In the crowded travel space, direct bookings are an increasingly important driver of revenue. The challenge is to put in place a marketing ecosystem for your organization which stands out amongst [...]
The concept of marketing automation is not entirely new, but while it is continuously being used, there are new innovations that make it more advanced and effective in retaining customers. Video [...]
Written content may be great, but if you want to gain more leads and improve your sales, consider making high-quality custom videos to add to your marketing strategy. Personalized video marketing [...]
It is easier to make videos these days due to the availability of high-quality cameras and versatile smartphones. If you use the latter, you would be glad to know that you can maximize the [...]
The challenge for marketers is always to generate positive reviews by doing two things: firstly, delivering an experience which meets the needs of your customers, and secondly, to differentiate [...]
This has been a really exciting year for my team, not without challenges. As a marketing technology (martech) company, we created Pirsonal to help companies accelerate sales and increase [...]
Most marketers consider video one of the top tools in their repertoire. By 2019 video will represent over 80% of all Internet traffic according to Cisco, and for the US it will be over 85%. Is [...]
Customer engagement is often found on our to-do list for another day. That’s a huge mistake. Back in 2014, Royal Mail Data Services surveyed 185 individuals across b2c and b2b [...]
With the range of new marketing automation tools and platforms available, marketing can seem like a complex jigsaw puzzle. Sometimes, it’s important to go back to basics – in this case, the [...]
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